How beneficial are View Through Conversions?
View through conversions. What are they? Well, they are when a user has seen one of your adverts on the display network, text or image format, not clicked on the advert but later converted on the site in question. It’s tracked through the AdSense cookie and if you have AdWords tracking set up, it gets attributed to the relevant PPC campaign and adgroup. To see them, you need to customize your columns.... February 14th, 2012 by admin
Googles Valentine’s Day Surprise 2012 and Twitter Statistics!
Valentine’s Day, some people love it and some people hate it. Which ever way you feel about cupids day there are a lot of Love and Heart related posts and Easter Eggs hidden across the social media sites. Google, who are well known for their Google Doodles and Eater Eggs related to the holidays weren’t outdone today with the equation below. sqrt(cos(x))*cos(300x)+sqrt(abs(x))-0.7)*(4-x*x)^0.01,... February 14th, 2012 by admin
Google To Understand Entities
A Mashable story has details from Google's head of search, Amit Singhal on where Google search is heading.Here are two excerpts from the article:The future of Google Search, though, could be a very different story. In an extensive conversation, Singhal, who has been in the search field for 20 years, outlined a developing vision for search that takes it beyond mere words and into the world of entities,... February 14th, 2012 by admin
ecommerce 101
In this series I want to give the benefit of my experiences as both a traditional and online retailer and laterally an ICT Specialist, who has worked with numerous ecommerce businesses of all shapes and sizes. Getting started So what is ecommerce? A stupid place to start you may ask, however the definition of this term is wide and varied and whilst it has become to mean selling “things”... February 14th, 2012 by admin
Having “Fans” Does Not Mean Engagement: Only 1% of Fans Engage
Social Media is a weird science, if you can call it a science at all. In essence it is very close to what we as human beings have always been doing: recommending things to others and communicating about what we see happening around us. Still marketers seem to have difficulties grabbing and understanding this and [...] Related posts: One Extra Facebook Fan could mean 20 additional visits to your website Ten... February 14th, 2012 by admin
Google Webmaster Outreach 2011
Kaspar Szymanski, a Googler responsible for webmaster outreach and a downright awesome guy, posted on Google+ some of the highlights for his team in 2011. He wrote he wanted to share his personal thoughts on the top outreach accomplishments for Google in 2011.Let me sum them up for you:Authorship markup option is one of his favorites. Surprisingly he mentions Panda, but he does so for good reason,... February 14th, 2012 by admin
3 Ways to Use Pinterest For Marketing Research
Barely over 1 month into 2012 and folks around the web have been dubbing Pinterest as this year’s social media site to watch. This propelled by the sudden growth in users and talk of how businesses have seen considerable referral traffic from the site. Brands like Whole Foods, Land’s End and Etsy have set up profiles and amassed tens of thousands of followers across their pin boards and... February 14th, 2012 by admin
Google: Cookieless Domain Have No Direct SEO Effect
A Google Webmaster Help thread asks if there is an SEO benefit to going the cookieless domain route.The simple answer is that no, there is no direct SEO impact on going with the cookieless domain. But it can impact site speed, which is now a direct SEO factor, although it likely won't have a serious impact if any on your rankings if you do use cookies, since most of the web pages on the internet that... February 14th, 2012 by admin
Can AdSense Publishers Sell Direct Ads?
A WebmasterWorld thread asks a question that is so obvious and basic that I've never thought of it or even seen it asked before in the forums. The question is, can Google AdSense publishers also sell ads directly to advertisers who contact them?Like we do on this site, we have ad relationships with advertisers directly and also have some AdSense spots on the site. This is incredibly common, most... February 14th, 2012 by admin
Google’s Tony Bennett Valentine Logo & More
Happy Valentine's Day everyone! Valentine's Day is one of those days the search engines go all out on their logos, like they do on New Years, July 4th and many other days. Like we do every year, I wanted to share the logos from Google, Yahoo, Bing, Ask.com, Dogpile, Baidu and others from our industry. The most detailed logo is Google's this year, where they do a video with music from Tony Bennett's... February 14th, 2012 by admin
Better Content Marketing for Improved Social Engagement: Michael Stelzner
Does your business need better content marketing like this Social Media Examiner contest participant? In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment. He wanted to see if he could repeat his previous success in a new industry. That experiment led to the launch of Social Media Examiner in October of that same year. Michael had been well known in the whitepaper industry... February 14th, 2012 by admin
What Website Owners can Learn From Gordon Ramsey
Who doesn’t know British chef Gordon Ramsay. He is well-known around the world, mostly because of his swearing in the kitchen, but also because he has set up many successful restaurants., His fame is mainly based on his television shows like “Hell’s Kitchen” and “Ramsay’s Kitchen Nightmares,” and the swear words he uses in these [...] Related posts: Google... February 14th, 2012 by admin
Listening not talking: Content Marketing for different stages of the buying cycle
It’s often said – and rightly so – that content marketing targets consumers early in the buying cycle, enabling effective lead nurturing through to post-purchase phase. This statement is only part of the journey to success as companies need to use the right content to influence their prospects through each stage of the funnel. So what content is needed where? A typical buying cycle Awareness This... February 14th, 2012 by admin
Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands
Tweet With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a brand well loved?... February 14th, 2012 by admin
