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Posted by great scott!

Ever wonder why it seems like certain SERPs are constantly up to date, when other take eons to get any movement?  It often has to do with QDF, or Query Deserves Freshness; a component of the Google algorithm that pays special attention to queries that may need frequent updating, such as breaking news stories.

When the engines recognize that the "best" results for a certain search may change drastically from day-to-day, or moment-to-moment, they may mark the search QDF, which will help promote new, related content from trusted sources to the top of the SERP, even if that content doesn’t yet have any links. There’s more to QDF than that, so to learn some details and some tips on how to leverage QDF for your own use, watch the video.

SEOmoz Whiteboard Friday – Query Deserves Freshness from Scott Willoughby on Vimeo.

Love Whiteboard Fridays and want more?  Check out our new PRO Video Tips page, where SEOmoz PRO Members can watch 10 brand new video tips this week, and seven more coming next week.

UPDATE: As Rand mentioned below, this week marks the official two year anniversary of the Whiteboard Friday feature! It’s also the 95th episode (yeah, we’ve missed a couple weeks here and there).  I may put together a retrospective post, but for now, here is the video that started it all.

SEOmoz Vidcast: Rand Explains Cloaking

A quick bit of history: I was still quite new to the SEO world and asked Rand to tell me a little more about cloaking and how it worked. We started talking about and, naturally, he started doodling out his explanation on a whiteboard in his office. About halfway through, we realized it was a good lesson so we should just record it and put it on the blog. It was so popular that we decided we should do one every week.  It just so happened that the second video also went up on a Friday, so I called it our "Whiteboard Friday Vidcast" and the name stuck.

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