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Does good ranking mean great business? Undoubtedly, the answer is ‘yes’. But what if I ask you the same question from a different perspective: Are you getting enough business in respect to the amount of visitors generated by a particular keyword?

We often tend to overlook this situation. Especially, as long as business volume is going great, we almost ignore these calculations. Do you know how much business you can expect on a certain month for a targeted keyword?

Is it really important?

Yes. It is very important to evaluate performance of a keyword. Come on, to get good ranking for a competitive keyword takes a lot of money and effort. And if you find that the conversion rate for those keywords is less than the cumulative result of secondary keywords / keyword, you get a reason to think twice about that particular keyword. Does it mean that, you should remove that keyword from the list?

The answer (Yes / No) depends on specific situations.

For example, if your main aim is to get visitors to your website, competitive keywords are the best bet. But if you are selling a product via your website, another secondary keyword may be your best bet. But that is not all. This is not the only reason to scrap a keyword.

There may be different reasons for a keyword not performing well. For example, the content or design of the website may not be good enough to guide the visitors (pulled by a particular keyword) to the signup page.

Another important issue to consider is that, super competitive keywords are often not very targeted keywords. For example, think about a keyword like “debt consolidation”. If you can rank well for this keyword, you will get thousands of visitors. But, this keyword does not tell you whether the visitors are looking for information on debt consolidation (pure visitors) or whether they want to consolidate their debt (end users). You will get a mix of both kinds of visitors.

Thus selecting the right keywords for a website is a very tricky affair. In my next post, I will talk about how to select the best keywords for better conversion.

Related posts:

1. Targeting Multiple Keywords vs. Singular Keyword Focus
2. 3 Steps for Optimizing Content for Long Tail Keywords
3. Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions
4. Google’s One-Minute Guide to Search-Based Keywords
5. Where Google Stands on the “Keywords” Meta Tag
6. Some Keywords in AdWords Ads Diagnostic Tool Require Content Network?
7. How To Track Your Keywords With PHP & SUBID’s
8. Google Webmaster Tools Keywords Report Showing Blank Lines?
9. Leave your homepage alone
10. How to trace keywords?
11. How to Choose the Best Keywords for Optimized Public Relations
12. Finding long tail keywords.