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Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.

The tool is now available in Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, which were available upon launch. Users can also select the currency they’d like to see suggested bids in on the settings page.

In addition to wider availability, Google has added some new customization features that could lead to more targeted results. Dan Friedman of Google’s Inside AdWords Crew explains these:

- Language/Country-specific results: Narrow your results by adjusting your country/territory and language settings. For example, you can use this if you only want to have the tool match your website against searches from Canada or Australia.

- Ad/Search Share filters: Filter by Ad Share and Search Share, in addition to the other advanced filtering options. These filters help you customize your results to focus on queries where you’re not showing up in the natural search-results.

At the Search-based Keyword Tool Help Center, users can find further information about how the tool works, the basics, data privacy, common troubleshooting issues as well as customizing settings, filtering and saving keywords, and incorporating the tool into AdWords.

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