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A reader, Brad from Set Solid, sent me new information about Google showing products in AdWords ads. We covered this topic a few times, reporting on seeing such ads in Google several times in the past. Here is a screen shot of the ad:

Well, a reader sent me an email with an image of the Google Base administrative console. In the admin panel, it shows a new link to “Share with AdWords.” Here is a screen capture of that section:

If you enter in your AdWords customer ID, it will link up your products with your ads. There is actually a new help document on this at Google. It reads:

You can now specify your AdWords account information in your Google Base account. By doing this, you can surface your Google Base product information in your AdWords ads. AdWords campaigns that are linked to Google Base accounts will receive the benefit of richer, more specific product information in their creatives; including images and prices.

I don’t believe there has been an official announcement on this new feature by Google yet. Google has admitted this is a beta test in the past.

Forum discussion continued at WebmasterWorld.

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