Fear and Advertising – Are you Scared Yet?
May 22, 2009 by: adminWebProNews discussed fear and advertising with Steve Hayden, Vice Chairman of Ogilvy Worldwide. There is a lot of fear currently as we’re going through what Hayden calls "the biggest transition in advertising since the advent of television." What are your biggest fears in advertising? Please share.
Fear in business certainly isn’t restricted to advertising. Sometimes business arrogance ultimately leads to fear after mistakes are made. "If you stick with arrogant stupidity long enough, you start to lose sales, allies – you start to lose success. And things begin to fall apart. Then you get to cowardice."
This is explained more thoroughly in the clip above. Hayden also discusses some interesting innovations in advertising like
- Intelevision
- Bunkspeed
- Digital Influence
Related posts:
- Is the Future of TV Advertising Dependent on Search?
- Buy When People Fear, Sell When People Are Greedy
- How To Start Your Facebook Advertising Campaign
- Expectations Improve for Media Advertising Revenue
- Fear and Loathing in Social Media
- List of social networks for advertising
- Totally free pay per click advertising guides
- Should You Fear Changing Your Best SEO Performing Web Page?
- Advertising Legend Discusses Fear, Love At ad:tech
- Fear and Forgiveness
- Advertisers, Publishers & Affiliates Scared Over Proposes California Tax Law
- Would Advertising Offend You?
