Social Media and Search Compliment Each Other
May 22, 2009 by: adminWebProNews had a chat with Dana Todd of Newsforce, who talked about social media advertising and search. The two are impacting each other more than ever. What ways do you see social media and search impacting each other? Share your thoughts.
"In a very short period of time, we’ve seen now where the social media content is deeply influencing search results," notes Todd.
Social media (including Facebook, Twitter, Wikipedia, YouTube, Blogs, etc.) often take up a good portion of first page search results. Marketers can’t ignore this. But as Todd explains in the clip above, you have to prioritize and figure out your goals.
She discusses researching the audience to find out what they think of your brand, and then using social media appropriately to respond to that.
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- Social Media ROI: How To Calculate Social Media Marketing Return On Investment
- Social Media Will Not Replace Search
- How SHOULD Employees Use Social Media?
- More Social Media Use Means More Email Use
- Intersection of Search and Social Media
- There’s Gold in Your Social Media Profiles
- Social Media Marketing And The FTC
- Where Social Media Fits Into the SEO Equation
- Paid Search Down, Social Media Up in the UK
- SEO & Social Media Roadmap
- SXSW Interactive: Search Meets Social Media in Pictures
