Are You Optimizing Your Social Media Profile?

May 30, 2009 by: admin

Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation.

The general consensus seemed to be that social media is a good channel for people to discover your content and link to it on their blogs and sites. But what about just getting your Twitter page ranked on Google? Some think that social media profiles could take the place of corporate websites. If this is the case, you would certainly want your profile to rank well.

An article from Source Square looks specifically at SEO for the Twitter page. The author of this article details the five steps outlined here:

1. Use search engine-friendly keywords in your Twitter name.

2. Use reader-friendly keywords in your Twitter name.

3. Use keywords in your "more info" URL

4. Flood your one line bio with keywords (while maintaining natural readability)

5. Tweet quality contents, and build lots of links

In a recent interview with WebProNews, Dana Todd of Newsforce, who is a board member of SEMPO (the Search Engine Marketing Professional Organization), talked about how social media frequently accounts for up to half of the top ten search results on Google for any given query. Perhaps more attention should be paid to the optimization of social media profiles.

It stands to reason that similar tactics to those listed above could be applied to Facebook pages as well (or other social networks). It’s all basically just good old fashioned SEO practice. Keywords, quality content, and links. You probably think about this for your website, but it is often overlooked on social media profiles.

Related posts:

  1. Will Google Buzz Change the Social Media Game?
  2. What’s Happened in Social Media Over the Year
  3. 10 Reasons Social Media isn’t Replacing Email
  4. Optimizing for Mixed Media Search Results
  5. The Yahoo Profile Becomes the Social Media Profile
  6. Don’t Lose Yahoo Traffic By Not Optimizing for Bing
  7. Media Profile: Brian Bolter, Fox 5 News Washington, D.C.
  8. Media Profile: Journalists and Social Media Robert Quigley, Statesman.com
  9. Making News Content Search & Social Media Friendly
  10. Media Profile: Journalists and Social Media Laura Lorek, San Antonio Express News
  11. Where Social Media Fits Into the SEO Equation
  12. Media Profile: Journalists and Social Media. Dwight Silverman, Houston Chronicle

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Comments

One Response to “Are You Optimizing Your Social Media Profile?”
  1. ft myers web design says:
    May 26, 2009 at 5:08 pm

    We just started using Twitter about two months ago. We have not really seen any sure signs of business pick up from it. A few randomjobs here and there, I'm going to have to start using more keywords in every post

    Reply

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