Google, Baidu Swap Market Share In China

August 6, 2009 by: admin

The second quarter of this year didn’t go so well for Google in China.  According to a new report, the American search giant’s market share shrunk a bit, while that of its Chinese equivalent, Baidu, managed to get larger.

iResearchiResearch found that over three-fourths of all searches in China (specifically, 75.7 percent) were performed using Baidu in the second quarter of 2009.  This represents a gain of 1.6 percent compared to the first quarter.

Meanwhile, Google lost a similar lump of market share during that period – 1.1 percent – which landed it at a standing of 19.8 percent for the second quarter.

And finally, Owen Fletcher reported, "Microsoft’s Bing search engine also attracted a fraction of Chinese users after it went online in early June, but Microsoft will have to continue improving the service to retain users . . . .  Bing drew 0.3 percent of the searches in China in the second quarter."

It doesn’t look like any American corporation is particularly close to taking over the Chinese search market, then.  Although they’re sure to keep trying, since the market keeps growing in size and value.

Related posts:

  1. Google Suffers Market Share Stumble In The UK
  2. Motorola Offers Baidu Search To China Mobile Users
  3. Hulu Investors Back Baidu Online Video Service in China
  4. Microsoft Dubs China “Most Important Strategic Market”
  5. Baidu Readying Mobile App
  6. Baidu Pummeled Following Low Forecast
  7. Baidu Goes Wireless in Japan
  8. Top Google China Exec To Leave
  9. Google China May Let Fate Rest On Mobile
  10. Android Device, iPhone About To Rumble In China
  11. Baidu Partners With Discovery
  12. Analyst Says Google China Still In Trouble

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Trackbacks

Leave a Reply