Yahoo Pushes Sponsored Search to iPhones and Android

September 30, 2009 by: admin
  • Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices. 

"With this tweak, standard Sponsored Search ads (40-character header, 70-character description, the host URL—you know the drill) will appear on these mobile devices, giving your ads wider appeal and more relevancy to people on the go—potential customers searching for your offerings, whether you’re offering dry cleaning or a dry martini," says Yahoo’s Search Marketing Team.

Yahoo Sponsored Search Comes to iPhone and AndroidAdvertisers don’t need to do anything extra to ensure that their ads are being served on iPhones and Android devices. They can still target mobile users specifically using Yahoo Mobile Sponsored Search, however.

"You’ve probably noticed that for a lot of consumers, surfing the Web increasingly doesn’t depend upon the PC," says Yahoo.

They’re certainly right about that. The latest info from Nielsen says that web visitors using a mobile device increased 34% year-over-year from 42.5 million in July 2008 to 56.9 million in July 2009. Mobile web use is growing among all age groups, especially women, teens, and seniors.

Mobile Web Audience

The fact that mobile web use is growing so significantly across the board indicates the importance of mobile for marketers. That importance will not be declining anytime soon. If you are already a Yahoo Sponsored Search advertiser, the company’s announcement is big news. If you are not, perhaps this will make the service more enticing.

Related posts:

  1. Motorola Goes Bing on Android-Based Devices
  2. Microsoft Launches First App for Google’s Android
  3. Google Gesture Search Lets Android Users Draw Searches
  4. Android Tops iPhone In Mobile Trends Report
  5. Yahoo Sponsored Search Getting New Features
  6. November Showed Significant Growth for Android
  7. Android Continues To Make Inroads
  8. Android Demands as Much Marketing Attention as iPhone
  9. Yahoo Pushes Out the New Search Design
  10. App Store Gets Twice the Downloads of Android Market
  11. Android Device, iPhone About To Rumble In China
  12. Yahoo Syncs the New Homepage to Mobile

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