jatiN mahindrA doT coM

Posted today on the FTC website:
http://www.ftc.gov/opa/2009/10/endortest.shtm

If you know anything about the Acai Berry or the Google Bizops going around then you will know that most of the landing pages that affiliates are creating have several testimonials included.  Here are some exerpts from the new amendment to these rules.  These were last updated in 1980!

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

Also this:

both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers.

Do we have to state that we get a commission per sale of a product?  This can be very interesting.  Will we now hear Oprah say “Acai Berry X paid me $1 Million to tell you their product ROCKS!” ???

ShareThis

Related posts:

1. Making Money With Step By Step Guides Over the course of this month I am going to…
2. Irresistable offers to BOOST response rate! “I’m gonna make him an offer he can’t refuse.” -The…
3. Getting Paid To Blog – A Review Of PayPerPost I was checking out PayPerPost this morning as it could possibly…

Related posts:

1. Bing Search Shopping Guides
2. Facebook Publishes 2009’s Top Status Trends
3. The Final Farewell of Facebook Beacon
4. FTC Responds to IAB Letter on Blogger Guidelines
5. Headsmacking Tip #14: Offer Testimonials, Get Links
6. Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure
7. Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers
8. FTC puts regulations on endorsements, testimonials
9. Opera 10 – The Final Chapter
10. Totally free pay per click advertising guides
11. YouTube Symphony Orchestra Reaches Final Stages
12. FTC To Bar Atypical Results Advertising