What Twitterers Want: News

October 18, 2009 by: admin

Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.

Chitika categorized the sites that get the most links from Twitter. Here’s how it shakes out by genre according to the ad network:

Most Popular Genres for Twitter

"Given Twitter’s unique ability to bring information instantly to large numbers of people, it’s not surprising that news leads the way," says Chitika. "From being the first to publish pictures of a Turkish Airlines plane crash to the social network’s breaking of US Airways Flight 1549’s dramatic crash into the Hudson River earlier this year, Twitter’s instantaneous and collaborative nature has made it out to be the bleeding edge of all news."

"Compare Twitter’s results, though, with older, more established social network Facebook, and the value and perception of Twitter’s speed become more obvious," the network adds. "While news sites do receive a good deal of Facebook’s referrals, they lag behind tech and lifestyle sites – tech sites dominate Facebook’s traffic with over 33% of the network’s referrals going there."

Here’s how Chitika’s numbers for Facebook traffic look:


Most Popular Genres for Facebook

On a semi-related note, a new real-time news discovery site called Thoora just launched. Thoora was a finalist of the TechCrunch50, and describes itself as a way to help people discover news attracting the most attention within social and traditional media by exploring the entire blogosphere, Twitter, and thousands of traditional media sources. Twitterers who are after the news may find such a service useful.

Related posts:

  1. Americans Favor Online News Over Newspapers
  2. Facebook Gets Patent On News Feeds
  3. Facebook Wants To Be Your News Source
  4. Number of New Twitterers Increases Significantly
  5. Do Facebook and Twitter Threaten or Complement the News Industry?
  6. Number of New Twitterers Declines
  7. Using Facebook Traffic to Drive Brand Loyalty
  8. New Twitterers Down, Tweets Up in October
  9. The Most Loyal Traffic Comes from Facebook
  10. UK News Sites Getting Big Traffic from US
  11. Facebook in the News for Several Reasons
  12. Tweets and New Twitterers Decline in August

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