Android Users Outspending iPhone Counterparts

October 23, 2009 by: admin

Is it better to have tons of customers, or some who are willing to spend a little more?  Well, whatever its corporate stance, it seems that Google has found its way into the second category with Android, according to one company’s findings.

WhitePages specializes in exactly what you might expect: phone-related apps.  More specifically, think phone directories and caller ID.  And WhitePages peddles its apps to both Android and iPhone users, so it has a decent understanding of both markets.

However, with respect to Android, Kevin Nakao, the vice president of mobile and monetization at WhitePages, told Paul Boutin, "Conversion rates and premium penetration rates are better than we expected."

He then continued, "We had projected five to six percent of people would buy the app.  Instead we’re seeing 13 to 15 percent conversion from our free trial Caller ID users to the $6.99 (for 6 months) premium version."

That could have developers dropping whatever they’re doing in order to create apps for Android.  They’re even more likely to do so as more and more Android phones come out and the user base increases, too.

Of course, many app developers probably do better with iPhones, so the WhitePages revelation hardly marks the end of the war.

Related posts:

  1. Google Gesture Search Lets Android Users Draw Searches
  2. Stats Put Android Ahead Of iPhone In Eight States
  3. Android Tops iPhone In Mobile Trends Report
  4. Android Crowds iPhone In New comScore Report
  5. Searching on Android Just Got Quicker
  6. Searching on Android Just Got Quicker
  7. Android Demands as Much Marketing Attention as iPhone
  8. Open Android Alliance Poses Problem For Google
  9. Google Shows Off New Android Market
  10. App Store Gets Twice the Downloads of Android Market
  11. Android Device, iPhone About To Rumble In China
  12. Report Looks at Ad Requests for iPhone vs Android

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