Google Localizing Search Results Based on the Search Query

October 25, 2009 by: admin

David Naylor highlighted how some Google UK and IE search results are showing primarily Australian websites because some of those keywords are most frequently searched for in Australia. Conversely some Australian search results were returning primarily UK websites for keywords that are more popular in the UK.

If you can’t rank for a specific keyword it is worth looking at the composition of the search results and seeing if Google is localizing it to another region. Yet another reason to have a multi-domain strategy if you are targeting many markets.

Related posts:

  1. Why Are My Search Query Counts in Google Webmaster Tools The Same?
  2. Google Webmaster Tools Query Report Relates To AdWords Exact Match Tool
  3. Email Advertisements Based on Website Search
  4. Bing Releases Advanced Query Guide: SEOs Take A Look
  5. Google Apps Gets Multi-Domain Support
  6. Google Adds Average Position & Stars To Search Query Report
  7. Google’s One-Minute Guide to Search-Based Keywords
  8. Google Uses ccTLD Over Server Location for Localizing Search Results
  9. Larger Google Images & Region Tags In Google Search Results
  10. Google Top Search Engine In The Asia-Pacific Region
  11. Brands vs Query Refinement: Is Google Using The Second Search?
  12. Brands vs Query Refinement: Is Google Using The Second Search?

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