jatiN mahindrA doT coM

David Naylor highlighted how some Google UK and IE search results are showing primarily Australian websites because some of those keywords are most frequently searched for in Australia. Conversely some Australian search results were returning primarily UK websites for keywords that are more popular in the UK.

If you can’t rank for a specific keyword it is worth looking at the composition of the search results and seeing if Google is localizing it to another region. Yet another reason to have a multi-domain strategy if you are targeting many markets.

Related posts:

1. Google’s One-Minute Guide to Search-Based Keywords
2. Google Uses ccTLD Over Server Location for Localizing Search Results
3. Larger Google Images & Region Tags In Google Search Results
4. Google Top Search Engine In The Asia-Pacific Region
5. Brands vs Query Refinement: Is Google Using The Second Search?
6. Brands vs Query Refinement: Is Google Using The Second Search?
7. Microsoft Claims To Fix Fake Referrals or “Single Word Query” Complaint
8. Bing Classifies Cloaking Detection as “Single Word Query” Issue
9. Google Improves Search-Based Keyword Tool
10. Google Blog Search Updates Link Query Algorithm
11. Google Still Showing Different Results Based on Query Case
12. Whiteboard Friday – Query Deserves Freshness