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A new Microsoft adCenter Desktop Beta application is reportedly coming this November 6th. Microsoft adCenter Desktop Beta allows adCenter advertisers (ads on Bing) to manage their ads via a desktop application, as opposed to the web console.

A WebmasterWorld thread has a post by an advertiser who said he received an email from Microsoft that this update is coming. Here is a copy of that email:

In the coming weeks, we are upgrading Microsoft adCenter DesktopBeta with new features to help you save time managing your advertising campaigns.

The first time you access adCenter Desktop after this upgrade, you will be prompted to download a new version of the tool. The new version will replace the installed version, as well as all local data. To avoid any data loss, please upload changes from adCenter Desktop to your online adCenter account or save all your local account data, as instructed below, before November 6.

Save your adCenter changes before installing the new adCenter Desktop version
To ensure a successful transition to the new version of adCenter Desktop, please complete one of the following options before November 6:

* Upload changes to adCenter: In adCenter Desktop, click Upload Changes to upload any changes you’ve made in Desktop to your online adCenter account (recommended).
OR
* Save data locally: If you are not ready to upload your data, export your current account data to a file that is compatible with Microsoft Office Excel 2003. In the adCenter Desktop ribbon, click Export, and then click Export to adCenter format (.csv).
After you install the new version, import this file into adCenter Desktop.

If you have any questions about how to save data locally or how to upload changes to adCenter, visit our adCenter Desktop forum.

Sincerely,

The Microsoft adCenter DesktopBeta Team

There is no word yet on the actual features coming to this new beta.

Forum discussion at WebmasterWorld.

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