jatiN mahindrA doT coM

I’m really not a huge “book” type of guy. My wife is the reader of my family. She reads every single day, usually twice. I read usually just once a day, and it’s usually the Bible. Hah!

When Twilight came out, she read through that series amazingly fast because she could not put the book down. Predictably Irrational has been like that for me.

From page one, there are nuggets of information that seriously have redefined a lot of the way I look at marketing promotion.

I highly suggest that you take a second to just read the free couple pages on amazon now. It’s 4-5 pages that I bet will have you impressed.

In the first chapter of this book the author, Dan Ariely, talks about how we all make comparison to other products to come up with what is an acceptable price. For example, we don’t know how much a 4 cylinder car is worth, but we know it should cost less than a 6 cylinder.

Dan talks about an experiment in which he demonstrates this and uses points of reference and comparison to get someone to pick a more expensive item more times than not.

The experiment given was using a newspaper subscription. You could join the newspaper subscription as follows:

• Internet only subscription – $59
• Print Only – $125
• Print and Internet – $125

What do you think most people went for? Over 80% went for the Print and Internet – $125. Why? Because the Print only was a price comparison point that made it easy for them to decide to get the print and internet.

Now compare this to when he just had the Internet only Subscription and Print and Internet as options. Now over 70% of people selected internet only. This was because they had no point of reference to make the print and internet deal seem worth it.

Crazy good right?

Read the first pages at least, well worth it for any internet marketer.

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