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Yesterday Google added an Advanced Filters tool to the content reports allowing users to filter using a number of different parameters. The tool even supports regular expressions.

The filter can be seen at the bottom of the keyword or content reports and allows you to drill down into the information in a much more intuitive way than the previous filtering options allowed, mainly because it’s no longer hidden away in another section.

Below is an example where I drilled down into a keywords report to find all keywords containing the word “car” with an per visit value greater than £8 and a conversion rate higher than 20%.

A top tip is to add a few different keyword sets using the | operator to mean OR. For example “cats|dogs|mice” would match all 3 keywords. If you’ve got a favourite filter post it in the comments.

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Google Analytics adds advanced filters in content reports

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