Yahoo Will Continue Teracent Relationship

November 24, 2009 by: admin

When reporting Google’s acquisition of dynamic ad firm Teracent yesterday, one of my primary questions was, will Yahoo continue to work with Teracent? In May, Yahoo announced partnerships with Teracent and another dynamic ad firm — Tumri — to expand the capabilities of the Yahoo Smart Ads dynamic ad platform. Yahoo later extended its deal with Teracent to the mobile platform, giving advertisers similar dynamic ad capabilities on wireless devices.

According to a Yahoo spokesperson who got back to me today, “We anticipate continuing to work with Teracent.”

Related posts:

  1. Yahoo on Microsoft Deal Benefits for Advertisers, Consumers, Publishers
  2. Yahoo: Advertisers Needn’t Worry About Holidays Shutdown
  3. Google Gets a New Real-Time Infrastructure for Display Ads
  4. Yahoo Shutting Down Paid Inclusion
  5. Yahoo Increases Reach of New Mobile Homepage Fivefold
  6. Yahoo Pushes Sponsored Search to iPhones and Android
  7. Anyone Can Develop Apps for the Yahoo! Homepage
  8. Yahoo Signs On PointRoll To Smart Ads Program
  9. Microsoft and Yahoo Finally Announce Deal
  10. Yahoo Syncs the New Homepage to Mobile
  11. Yahoo Provides Means for “Easy” Mobile Site Creation
  12. Yahoo Opens Up Smart Ads To Third Parties

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Trackbacks

Leave a Reply