Google Shares Top Retail Searches for the Holiday Season
December 23, 2009 by: adminGoogle has shared the top retail searches for the 2009 holiday season. These results are based on the company’s Insights for Search tool.
"Using Google Insights for Search, we can see that the hottest toys over the last seven days include stalwarts like Pikachu and Legos, as well as newcomers, such as the Nerf Marshmellow Shooter and the surprise hit of the holiday season, a blanket-with-sleeves known as the Snuggie," says Eric Lopez of the Google Retail Team.
"In the shopping category, we’ve seen Black Friday reach new heights, toping the rising search term list over the last 30 days as consumers continue to seek out the best prices," adds Lopez. "Consumers too continue to turn to familiar, top retailers such as Walmart, Best Buy, Amazon and Macy’s."
Google has been encouraging retailers to start looking ahead to the rest of the Winter season with regards to what people will be searching for: things like Valentine’s Day gifts, Prom dresses, wedding planning, ski equipment, etc.
On a positive note for retailers, new research from Market Force Info finds that a good percentage of consumers intend to "splurge" on at least one item over the next few months.
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