jatiN mahindrA doT coM

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site.

"Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google’s Inside AdWords Crew. "This means that by including all keywords that are relevant to your product or service in your campaigns, you can ensure you can ensure that you will reach a greater set of potential customers. To help you do this, you can use the Search-based Keyword Tool to quickly identify relevant keywords which aren’t yet included in your AdWords campaigns."

The guide follows:

Earlier this year, Google made some improvements to the search-based keyword tool. The company not only expanded the reach to Australia, Canada, China, Japan, and New Zealand in addition to the US and the UK, but users can also now select the currency they’d like to see suggested bids in on the setting page.

Google also added some customization features to the tool this year that could lead to more targeted results for users. These include language/country-specific results and ad/search share filters.

Related Articles:

> Google Improves Search-Based Keyword Tool

> Google Launches Search-Based Keyword Tool

> Internal AdWords Tool Raises Rumors About Rankings

Related posts:

1. Killer Google AdWords Guide for Affiliates
2. Live Event Promotion, Management And Marketing: Guide To The Best Web-Based Tools And Services
3. The One-Minute Journalist Guide To Understanding The Internet
4. Free Video Editing Tools: Guide To The Best Software And Web-Based Services
5. Google Localizing Search Results Based on the Search Query
6. On-Demand Video Encoding: Guide To The Best Cloud-Based Services
7. Google Launches Ad Quality Guide
8. Mind Mapping Tools: Online Guide To Web-Based MindMap Drawing Services
9. Google Webmaster Central Guide
10. Google Improves Search-Based Keyword Tool
11. Finding long tail keywords.
12. Should Google Allow AdWords Day Parting Based on Searcher’s Time Zone?