jatiN mahindrA doT coM

Google has launched a new feature for Google TV Ads, which lets advertisers automatically receive cost-per-call data through the service for TV campaigns that utilize Google supplied toll-free phone numbers. Google says the feature is designed to give TV advertisers access to richer performance data, which allows more effective optimization based on real-time call data.

"The system tracks incoming calls and matches each call down to the network, daypart and even program level," explains Google’s TV Ads team. "Advertisers will find these metrics in their campaign ‘Targets’ tab which reports data like ‘Live Inquiries,’ "Drag Inquiries" (calls that come in a significant time after an ad has aired) and cost-per-inquiry."

"Our system takes into account the number of impressions, network, and time of day for each ad to help match calls as accurately as possible," they add. "In addition, the algorithm has been designed to predict call response with increasing accuracy as it learns from your data over time."

To use the feature, advertisers should log into AdWords, create a TV campaign, and sign up for one of Google’s 866 numbers (in the phone numbers tab). Then, designate which ad creative corresponds to the number in the Ads tab.

According to Google, advertisers will see data appearing in the cost-per-inquiry columns in the Targets tab of each campaign within a few hours.
 

Related Articles:

> Google Obtains Access To TiVo Data

> Google Adds Ovation TV As TV Ad Partner

> Google TV Ads Gets Game (Show Network)

Related posts:

1. Google Improves Click-To-Call Ads With Phone Extensions
2. Google Introduces Click-To-Call Numbers In Ads
3. Google To Offer Click-to-Call Search Ads On iPhone, Android & Palm
4. My Sponsored Tweets Cost $0.42 Per Click Avg.
5. Google Launches New Display Ad Measurement Tool
6. Google Gives Advertisers More Tracking Options
7. Digital Marketing Tool: Cost-Per-Acquisition Calculator
8. When Irrelevant Ads Cost You Money
9. Tracking phone leads with Google Voice
10. Did You Lose Your AdWords Cost Data in Google Analytics?
11. Click To Call Embeddable Widgets: How To Bring VoIP To Your Web Site Customers And Readers
12. Call Metrics – Phone Call Tracking for SEO, PPC, Affiliates, Newsletters