Convincing Upper Management aka Justifying your Existence – Whiteboard Friday
Posted by Marshall Simmonds Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic he knows all to well. Having worked for some of the largest online brands, Marshall knows a thing or... May 3rd, 2012 by admin
Daily Search Forum Recap: May 3, 2012
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Bing Goes With Clean & White Design Bing announced a major redesign to their search interface.This time Bing took out all the clutter and went incredibly minimalistic with their design. There is white everywhere. They... May 3rd, 2012 by admin
Branding & Domain Names
Using domains effectively for branding purposes means a lot more than just getting the brand name in the domain. As our jobs have transcended plain “SEO”, we are being asked increasingly strategic questions relating to broader online marketing and competitive strategies. SEO recommendations regarding domain names used to sound like, “get a URL that is short, easy to say/remember, and includes... May 3rd, 2012 by admin
Social media and content marketing: a perfect pairing for boosting site traffic
If you’re a regular visitor to our site, you’ll know that we’re always banging on about how you need to integrate your search marketing with content and social media… We persist with our ‘Content-driven Search Marketing’ mantra because, quite simply, it works, and is now the only effective way to get the best results online. Lee Odden has just published a book on... by admin
Facebook’s action links – new potential for branded apps
TweetOn Wednesday Facebook launched action links: “a new way for people to interact with your timeline app directly from Facebook”. An action link is a customised link which sits alongside the classic “comment” and “like” options in open graph stories on the timeline, newsfeed and ticker.One of the examples of an action link, given by Facebook, is foursquare. When someone checks in, friends... May 3rd, 2012 by admin
What a Performance
The connection between the online and ‘offline’ worlds have for a long time been a topic of interest for marketing experts. As a result, Latitude Digital Marketing came together with CallCredit Information Group and Trading Floor to organise Performance 2012 – an event full of digital and data insight. The summit took place at the amazing venue of British Academy of Film and Television Arts in... May 3rd, 2012 by admin
Are Facebook ‘likes’ a measure of customer loyalty? – Infographic
Tweet Here at FreshNetworks we are big advocates of the concept that engagement makes for a better metric than the number of ‘likes’, and this infographic by Our Social Times provides a thought-provoking reminder to brands as to the reasons people declare themselves a fan. (Click the image to see it full-size). Customer loyalty is the top consumer motivation for ‘liking’ a brand’s... May 3rd, 2012 by admin
Increased E-Mail and Web Monitoring – a UK Patriot Act
According to the BBC and Guardian websites, a controversial new English law is expected to be announced in the Queen’s speech on the 9th of May. The proposed new law will allow the UK police and security services to access the Web and Internet phone traffic of all UK residents. This will include access to [...]Click on the title to view the entire article in Web Analytics World May 3rd, 2012 by admin
Three Takeaways from a Day We’ll Never Forget
Last week, the state of Alabama recognized the one-year mark of one of the most brutal and deadly tornado outbreaks in anyone’s memory. It was not a celebration, nor an anniversary. It was a stark reminder of just how much nature cares about our First World Problems. Even with the latest and greatest in warnings and technology, more than 250 Alabamians lost their lives on April 27, 2011. That... May 3rd, 2012 by admin
Bing Goes With Clean & White Design
Bing announced a major redesign to their search interface. This time Bing took out all the clutter and went incredibly minimalistic with their design. There is white everywhere. They removed the left hand rail from the search results. They said the design adds "faster page-load times and improved relevance under the hood."Here is the before and after:Old Design:New Design:A WebmasterWorld thread... May 3rd, 2012 by admin
Google: Why We Like Responsive Design
Mobile is a hot topic and in the SEO world, mobile SEO is confusing and debated like crazy. So when you see Google post anything on the topic, mobile SEO 'experts' jump on it to debate it.The latest Google post named Responsive design â" harnessing the power of media queries talks about why Google likes responsive design. It was written by Rupert Breheny, a front-end developer at Google and he mostly... May 3rd, 2012 by admin
Google: There Are "Many Issues" With Maps Owner Responses
The bugs in Google Maps and Google Places seem to always be endless, but yea - a Google engineer or more are always working on fixing the issues. Specifically with "owner replies", we've had an issue where owners were unable to reply at least a few times. That being said, it is an issue again.Google's Maps representative, Vanessa said it is not just an issue, there are "many issues" with it.She... May 3rd, 2012 by admin
Google PageRank Update: May 2012
Hold on to your seats - there is a Google PageRank Toolbar update happening right now!Twitter is going wild about it and we have some threads at DigitalPoint Forums on the topic - of course.The last PageRank Toolbar update we had was about 3 months ago in February. Before that was three months before February in November. See a pattern here?In any event, ranking changes have no direct correlation... May 3rd, 2012 by admin
Here Is What It Looks Like To Be Hit By Google Penguin
There are tremendous causalities with this latest Google algorithm update targeting "webspam" named Penguin - tremendous. Almost 65% of those who responded to my poll, about a thousand of you, said you had a negative impact with this latest update. Trust me, I feel really bad for you and if you are squeaky clean, do submit your site to Google for review.If you were not hit, do you want to see what... May 3rd, 2012 by admin
