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Convincing Upper Management aka Justifying your Existence – Whiteboard Friday

Today we have special guest Marshall Simmonds joining us in the Moz studio to present this week's Whiteboard Friday. Marshall is the Founder and CEO of Define Media Group. He is also a pioneer in the field of SEO, and we are all too pleased to have him present a topic he knows all to well. Having worked for some of the largest online brands, Marshall knows a thing or two about convincing upper management in the value of search.

We look forward to reading your comments below. Happy Friday everyone! Enjoy!

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Convincing Upper Management aka Justifying your Existence – Whiteboard Friday is a post from: jatiN mahindrA doT coM

Daily Search Forum Recap: May 3, 2012

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Bing Goes With Clean & White Design Bing announced a major redesign to t...

Daily Search Forum Recap: May 3, 2012 is a post from: jatiN mahindrA doT coM

Branding & Domain Names

Using domains effectively for branding purposes means a lot more than just getting the brand name in the domain. As our jobs have transcended plain “SEO”, we are being asked increasingly strategic questions relating to broader online marketing and competitive more >

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Social media and content marketing: a perfect pairing for boosting site traffic

If you’re a regular visitor to our site, you’ll know that we’re always banging on about how you need to integrate your search marketing with content and social media… We persist with our ‘Content-driven Search Marketing’ mantra because, quite simply, [...]

Social media and content marketing: a perfect pairing for boosting site traffic is a post from: jatiN mahindrA doT coM

Facebook’s action links – new potential for branded apps

TweetOn Wednesday Facebook launched action links: “a new way for people to interact with your timeline app directly from Facebook”. An action link is a customised link which sits alongside the classic “comment” and “like” options in open graph stories on the timeline, newsfeed and ticker. One of the examples of an action link, given [...]

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What a Performance

The connection between the online and ‘offline’ worlds have for a long time been a topic of interest for marketing experts. As a result, Latitude Digital Marketing came together with CallCredit Information Group and Trading Floor to organise Performance 2012 – an event full of digital and data insight. The summit took place at the [...]

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Are Facebook ‘likes’ a measure of customer loyalty? – Infographic

Tweet Here at FreshNetworks we are big advocates of the concept that engagement makes for a better metric than the number of ‘likes’, and this infographic by Our Social Times provides a thought-provoking reminder to brands as to the reasons people declare themselves a fan. (Click the image to see it full-size). Customer loyalty is [...]

Are Facebook ‘likes’ a measure of customer loyalty? – Infographic is a post from: jatiN mahindrA doT coM

Increased E-Mail and Web Monitoring – a UK Patriot Act

According to the BBC and Guardian websites, a controversial new English law is expected to be announced in the Queen’s speech on the 9th of May. The proposed new law will allow the UK police and security services to access the Web and Internet phone ...

Increased E-Mail and Web Monitoring – a UK Patriot Act is a post from: jatiN mahindrA doT coM

Three Takeaways from a Day We’ll Never Forget

The 2011 Alabama tornadoes served up several lessons in the use of social media for good and for the mundane. Ike Pigott explains.

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Bing Goes With Clean & White Design

Bing announced a major redesign to their search interface. This time Bing took out all the clutter and went incredibly minimalistic with their design. There is white everywhere. They removed the left hand rail from the search results. They said the...

Bing Goes With Clean & White Design is a post from: jatiN mahindrA doT coM