How Can Marketers Attract Pre-Teens with Social Media?
Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating... July 13th, 2011 by admin
PayPal Aims to Save You From Being Eaten Alive by the Living Dead
In light of our other recent zombie coverage and Bruce Campbell on Twitter news, it seems appropriate to bring up a new PayPal commercial community-made video that was unveiled today at a company event, which shows how you may be … July 12th, 2011 by admin
Report: Google to Launch Data Exchange for Advertisers in Coming Weeks
If you use Google products, Google probably has a fair amount of data about you. Of course, it provides a dashboard, where you can see just what they do have, and adjust accordingly, but it’s unlikely that the majority of … July 11th, 2011 by admin
Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign
California-based footwear makers K-Swiss have just debuted a bold new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down‘s Kenny Powers. Verdict: The foul-mouthed baseball player makes one hell of a spokesman. Here’s the … July 11th, 2011 by Josh Wolford
Content Marketing Tips And Strategies
(credit) Whether you are starting up a new business or trying to grow and improve an existing brand, content marketing is almost a necessity in the current global economy. But, what is it? Simply put, Content Marketing is the technique of creating and distributing valuable information and or ‘content’ to possible customers and consumers, keeping them engaged and interested. The purpose isn’t... June 27th, 2011 by admin
Not the Best Thing Since Sliced Bre.ad
About two weeks ago a new online service called “Bre.ad” was made publicly available. At first glance, Bre.ad seems like a run of the mill link shortener, but it goes quite a bit beyond that. The service enables users to upload graphics and ad some text to create what they call your “digital billboard”. When you shorten a link with Bre.ad, visitors are first... June 27th, 2011 by admin
Google Extends Ad Targeting Based on Browsing History. Good or Bad?
Remember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass scale after a two-year beta run. All advertisers can … June 25th, 2011 by admin
Google AdMeld Deal Draws DoJ Scrutiny
Earlier this week, Google officially announced that it has agreed to acquire ad optimization firm AdMeld, and now, as expected it appears it will draw government scrutiny. Pretty standard really. Bloomberg is reporting that the $400 million deal will be … June 17th, 2011 by admin
More to Google Offers Than Meets the Eye?
Let me take you back to the beginning of the year for a minute. Groupon had recently turned down a buyout offer from Google reported at around $6 billion. Everyone was wondering what Google’s next move was going to be. Clearly they were interested in entering the Groupon/daily deals space. It was highly unlikely that Google was just going to give up on these aspirations because Groupon turned... June 15th, 2011 by admin
Google Launches New Tools for Display Network Advertisers
Google announced some new tools for the Google Display Network, which it says will give users better measurement, transparency, and value for display campaigns. One feature is Relative CTR, which shows you how your ads perform relative to other ads running in the same places on the Google Display Network. “User behavior on web pages varies depending on the type of page users are on,” says... June 14th, 2011 by admin
Google Buys AdMeld for $400 MIllion: Report
According to an unconfirmed report from Michael Arrington at TechCrunch, citing “multiple sources,” Google has acquired ad optimization platform AdMeld for around $400 million. AdMeld CEO Michael Barrett led global sales at Fox Interactive Media, Co-Founders Ben Barokas and Brian Adams held senior positions at AOL, and Chief Media Officer Jason Kelly was VP of Strategy & Revenue for... June 10th, 2011 by admin
Facebook Ads Gaining Popularity Among Local Businesses
22% of local merchants have used Facebook Ads, and two-thirds of them would use them again, according to a survey from MerchantCircle. The firm’s quarterly Merchant Confidence Index, a survey of about 5,000 local business owners across the US, finds that Facebook ads are gaining popularity due to ease of use, and the ability to start and stop campaigns (the top reasons cited). Darren Waddell,... June 9th, 2011 by admin
Google Adds New Product Ads for Mobile
Google has launched two styles of product ads for mobile that have previously been available for the desktop: product extension ads and product local ads. “Product Extension Ads enable you to easily display relevant product images and details directly in your mobile search ads,” explains Google Mobile Product ads Surojit Chatterjee. “Since many mobile users are searching for product... June 9th, 2011 by admin
New Sponsors Provide Value For SME Readers
As we told you in a post last month, we’ve begun to experiment with advertising on Social Media Explorer using iSocket. We’re working on a full review for ExploringSocialMedia.com’s learning community, so there’s yet another reason you should consider joining. Our advertising opportunities, however, have brought a couple of new companies and efforts to our attention... June 7th, 2011 by admin
Want Your Message to Resonate? Say it Again. Want Your Marketing Message to Resonate? Say it Again.
Growing up, my mom had to constantly remind me to do the things she needed me to do. After the fifth or so reminder, I’d reluctantly get up and put my clothes in the hamper (or complete whichever menial task she’d requested of me). On my way back to couch potato land, I’d let her know how much of a nag she was under my breath. She’d almost always counter (correctly)... June 7th, 2011 by admin
