jatiN mahindrA doT coM

Google Gives Advertisers Another “In” On YouTube

In a move that investors and marketers alike should applaud, Google’s figured out another way to make money off the site it bought for $1.65 billion three and a half years ago.  Today, Google explained that it’s come up with a tool to help small organizations advertise on YouTube. Emily Williams, a member of the Inside AdWords team, explained on the corporate blog, "[W]e’re...

Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn’t seem to think PC use is going to drop too much, but he did say, "Mobile queries are just going to keep...

UK’s Department Of Health Reveals $4.25m AdWords Tab

Google users in the UK may be unusually well-informed with regards to their government’s healthcare policies.  The Department of Health revealed this week that it spent about 2.72 million (or $4.25 million at the current exchange rate) on AdWords over the past year. To be exact: the department spent 2,720,457.11 between February 1 of last year and January 31 of this one, according to official...

Old Version of AdWords API Nears Expiration Date

Update: Google is reminding users of the AdWords API that on April 22, most of the services related to v13 will be turned off. Google is telling users to switch to v200909 as soon as possible to avoid any complications. Original Article: Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the...

Google Turns to Your Past Emails to Make Ads More Relevant

Google has made some changes to the way ads shown to Gmail users are selected. If you use the service, you have probably noticed that Google often shows ads that are somehow related to the content of whatever piece of email you are currently reading. If you have noticed this, you have probably also noticed that sometimes the ads don’t seem to have anything to do with your conversation whatsoever....

Google Narrows Down Mobile Ad Targeting

Google announced that it is now making sure that ads linking to mobile app downloads automatically appear only on devices that actually offer those apps. In addition, the ads will display a "download" link rather than a URL. "Simply include ‘itunes.apple.com/’ or ‘market.android.com/’ followed by the app name in the ad’s visible URL, and it will automatically...

Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains. "Google experienced a quality purge this quarter and banned what we believe to be more than 30,000 advertisers, accounting for about 5.3 percent of its active advertiser base," said AdGooroo Founder and CEO...

Google Now Rejecting AdWords Ads Without Proper Display

Google has made an adjustment to the way it handles display URLs for AdWords ads. This is the URL that appears within the ad itself, that users see before they click on it. The adjustment is for sites that sit on shared or hosted domains. The idea is to make it more clear to users exactly what they will be clicking on. On the Inside AdWords blog, Google’s Miles Johnson explains, "Let’s...

Are Google’s Ads So Relevant That People Won’t Block Them?

A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product. Is Google was smart to allow...

Google’s One-Minute Guide to Search-Based Keywords

Google has put together a one-minute guide to using its Search-based Keyword tool. The tool was launched just over a year ago in beta. It lets paid search advertisers see what keywords they may be missing out on based on searches on their site. "Millions of people use Google each day to find products and services by searching on various keywords," says Dan Friedman of Google’s Inside...

Google Tries To Connect AdWords Users With Experts

Companies that need a little help with AdWords may now find it easier to receive some thanks to Google.  Only the help won’t come directly from Google, as the search giant’s in fact launched a search engine for Google Advertising Professionals. It’s not necessary to look far for an explanation of this development.  On the new Google Professionals Search homepage, a blurb...

A Convenient Content Truth

Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into...

Google Begins “Next Chapter” in Search Advertising

Update: Google says its new ad formats are "the next chapter in search advertising", and its "AdWords New Ad Formats Initiative" will focus on two themes: Ad extensions offer you the ability to enhance your existing text ads with additional relevant information. Some examples of ad extensions include Ad Sitelinks which allow you to provide additional links pointing to specific...

Google Getting More Experimental With Search Ads

Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here. Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping...

Google Announces Details of New Product Listing Ads

Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries. "Each day we see many users come to Google.com to research products and find where to buy them," says Google’s Dan Friedman. "To better serve these users,...