jatiN mahindrA doT coM

Marketing Like Bing: The Farmville Example

There are many ways to market your business through Facebook. Some are obvious, and others not so much. One thing you can pretty much count on is that there are incredible masses of people on the social network that you can potentially reach, and in ways that will allow them not only to engage with your brand in a comfortable setting, but with other Facebook ecosystems they are already engaging with....

Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn’t seem to think PC use is going to drop too much, but he did say, "Mobile queries are just going to keep...

Motorola Goes Bing on Android-Based Devices

Motorola has announced a "global" alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a "global" alliance that is "launching" in China. Motorola says that users will get a pre-loaded...

Google, Bing Make Small Gains

February was a quiet month for the search market; we’re not going to suggest any companies either break out the champagne or fire their CEOs as a result of the small changes that took place.  Still, for those who are curious, comScore believes it was Google and Bing that came out looking like winners. Google managed to increase its share of the U.S. search market to 65.5 percent, up from...

Google Suffers Market Share Stumble In The UK

While we normally don’t comment on market share fluctuations that occur in places other than America, some recent changes in the UK may bear mentioning.  According to the AT Internet Institute, Google’s share of the search market slipped by 1.6 percent between January and February. That’s a significant amount.  Indeed, as the slightly upsized figure below shows (sorry for...

Update: Microsoft to Roll Out Big MSN Redesign

Update: After some delay, Microsoft is reportedly now rolling out the new MSN home page design over the next couple weeks. Original Article: MSN.com gets about 85 million unique monthly visitors in the US alone, according to Compete. That’s significantly more than AOL.com. So now that Microsoft has unveiled a redesign to it, it stands to reason that a lot of people are going to be...

Talking Bing/Yahoo Integration with Yahoo Search

As you know, Microsoft and Yahoo were recently granted regulatory approval on their search and advertising deal, and we’ve discussed what this might mean for search engine optimization. WebProNews stopped by the Yahoo Headquarters in Sunnyvale before heading to SMX West in Santa Clara this week, and talked with Shashi Seth, Sr. VP of Yahoo Search Products about the deal, how it will be integrated,...

Bing Maps Gets Biggest Imagery Update to Date

Microsoft is rolling out the largest imagery update to Bing Maps to date, adding 6.7 million square kilometers of new imagery, a representative for Bing tells WebProNews. The update includes new aerial imagery for the Russian Federation, Australia, Mexico and most places in the US where there is existing black and white imagery. "There is also a notable addition of Bird’s Eye Imagery for...

How Much Is Mobile Going to Change the Search Market?

More people have the web in the palm of their hands than ever before. Smartphone usage isn’t exactly slowing down, and for that reason, the search market might get shaken up considerably in the coming months. Google has long dominated the search market, and to this day continues to do so. There is nothing indicating that will change in the near future, but the rise of smartphones and deals among...

Bing Talks Local Business Listings

In case you missed it, Microsoft CEO Steve Ballmer spoke at SMX West in Santa Clara yesterday, addressing the search marketing industry for the first time (you can watch that at our new site live.webpronews.com). Obviously, much of the conversation was centered around Bing. A little bit later in the day, WebProNews caught up with Miiko Ollila, Senior Product Manager on Bing Local to talk a little bit...

Bing Suggests Queries Based on Search History

Microsoft announced today that Bing is just now supporting query history in its Autosuggest feature. In other words, if you have your search history enabled, Bing will incorporate past queries you’ve made into the suggestions. "You are in full control of your query history," the Bing Team stresses.  "We know your privacy is very important to you.  You can turn History...

Will Bing Powering Yahoo Make SEO Easier?

There is an interesting discussion going on in our WebProWorld forum about search engine optimization post Microsoft-Yahoo deal. For those unfamiliar with the topic, Microsoft and Yahoo recently gained regulatory approval on a search and advertising deal announced last year, which will see Yahoo using Bing’s algorithm in its search results. The discussion is about whether or not this means businesses...

Google Trounces Yahoo, Bing In Mobile Search Report

Although Google’s undoubtedly best known for dominating the traditional search market, the company’s no slouch when it comes to mobile.  New stats from Opera indicate that Google has a huge lead over its closest rival, and that its other well-funded competitor barely enters the equation. According to the latest Opera State of the Mobile Report, Google’s search portal accounts...

Yahoo Gets Deep With Twitter

Yahoo said early Wednesday it has entered into a partnership with Twitter that will integrate real-time tweets across the Yahoo network. Users will be able to access their personal Twitter feeds on the Yahoo homepage, Yahoo Mail, Yahoo Sports, and other areas. Yahoo users will also be able to update their Twitter status from Yahoo and share content in their Twitter feed. "The information in one...

Will Windows Phone 7 Help Bing Market Share?

Microsoft has unveiled its Windows Phone 7 Series, a new mobile platform. The phones will bring Microsoft’s XBox Live service and its Zune music and video experience together on phones. Perhaps more interesting, at least to enthusiasts of the search industry, is that Windows Phone 7 devices will come with "a dedicated hardware button for Bing." Microsoft says this will provide one-click...