jatiN mahindrA doT coM

Gamifi-what?! The low-down on gamification

With brands increasingly searching every nook and cranny to find ways to retain their customers, it’s perhaps no surprise that they’ve now turned to one of the world’s most popular activities to do so – gaming. Gamification may be a term banded about in the marketing industry, but it’s one that hasn’t been fully understood or embraced by the wider population yet. It’s basically a technique...

Successful Landing Page Optimisation Tips

It’s important to take note of your landing page’s design and look. The very first thing to remember about your landing page is never have any distractions as these will lead to your visitors getting lost. The goal is to make your visitor engage with your landing page and calls to action to take the desired action e.g. sign up, purchase, download etc. Here are a few quick tips to help you...

Can’t FACE The Shops?

ASOS, Dove, French Connection, Coca Cola and Heineken all have the same thing in common. Instead of expecting consumers to tear them self away from the latest gossip, status updates and their friends’ crazy photos to go shopping on their website, these retailers are going straight to the consumer via Facebook. It’s through Facebook that they are able to reach 560 million potential customers. Not...

7 Helpful Hints on How to Write a Good Blog Post

  Yes, I really am writing a blog post about writing blog posts, let’s hope this will be somewhat self-fulfilling! Here at Clicky Media we design great looking & highly functional blogs (step one). We also offer a Social Bookmarking and Online PR service, distributing your blog articles across the web (step three). But what about step 2 – writing something people are actually...

Google Plus + Versus Facebook PPC: Round One.

I had to wait to get access to Google +. Was like on a schools sports day back in the day of Primary school, anxious to get chosen and not be last but then when you did get selected, remembering there was a reason why you were normally last. You just weren’t that bothered. Google have once again, created great hype around a product by making it exclusive, on launch being  ‘Invite only’.          I...

Vicky Joins The Team

We are pleased to announce that we have recruited Vicky Walsh as one of our new Web Designers, who commences work with us this week. She comes to us with vast experience of the web market and a real flair for design, having worked with large brands such as Coca Cola and Epson. Not only this, she was awarded in the Top 10 Young Graphic Designer Worldskills Awards 2010, also a UK Worldskills Designer...

Getting bang for your buck: Measuring the ROI of content

Every marketer, entrepreneur and business owner strives to make money. Fact. This is how businesses function – money is exchanged and invested in return for more customers, leads, visibility and ultimately, profit. Strategies for growth and increased profit vary from company to company, however all businesses have one thing in common: wanting to see a return on their investment (ROI), whether that...

Latitude teams with CasinoAffiliatePrograms.com to deliver a live SEO webinar on the Google Panda update

Latitude Digital Marketing is excited to announce that it’s joining forces with CasinoAffiliatePrograms (CAP), the world’s largest online gaming affiliate marketing community, to deliver a cutting-edge webinar to the affiliate marketing world on 7th July at 5 pm GMT. Hosted by CAP’s Warren Jolly, the webinar will feature the expert advice of James Lowery, Head of Search at Latitude. Lowery will...

Knowing me, knowing you: The importance of cross-company training

In businesses big and small, some teams are so dedicated to their own work that they forget there are other teams working around them. This is not through lack of wanting to acknowledge them; it’s just that they’re busy working on their own stuff. Isn’t this unfortunate, though? Non-communicative staff can really hinder a business and its growth. Firm cross-company understanding can teach employees...

How to Autopost my RSS to Twitter?

So. There are lots of ways to do this. I like to use twitterfeed.com. It’s easy. Ingredients: 1 RSS feed. 1 Twitter account. Preparation: Before starting, open a session of twitter and login. Method: Go here and create an account http://twitterfeed.com/ Login and click “create new feed” Enter a suitable feed name e.g. “my news” Add your RSS URL e.g.  http://www.myblog.com/blog/rss...

Using digital marketing to drive offline sales

How can digital marketing drive customers to your store and generate offline sales? This blog highlights some the marketing channels and techniques you can use to build your online brand presence and drive footfalls through your doors. This blog has been inspired by this video produced by Google.Offline Website Call to Action In order to drive offline sales via digital marketing, you need to...

Rant and rave – but is it a review?

I’ve heard so many stories recently about people tweeting their gripes about a particular company on Twitter, and miraculously had their problem solved by a beady-eyed representative from whichever company it was that was being slated in the first place.  A colleague here at Vertical Leap, for example, tweeted that they had received poor customer service from a mobile phone company that shall remain...

Ecommerce SEO

The two biggest challenges with starting out on optimising ecommerce websites can be covered in roughly two parts: Creating the right technical environment. For example, showing just one product per SEO-friendly URL. It could also cover higher-level issues such as removing any confusion between what are catalog [sic] pages and what are product pages. The second part is creating a sound theme and topic...

Google Analytics Benchmarking a new email service

Google Analytics have begun sending round a new email providing benchmarking information to their users.  This email is sent to users who have set their website profile in Google Analytics to anonymously share data and replaces the old benchmarking reports in the web interface. When the new version of Google Analytics was launched in Beta mode we noticed that the benchmarking reports had been removed...

PPC Family Fortunes

Ages ago we were trying to think of some search games for a presentation we were doing to help explain some ideas and practices. As its Friday thought I’d get away with blogging about it.We dismissed Punch & Judy, then Tetris for link building, then chucking giant inflatable beach balls about – for Bounce Rate, but got stuck (well I did) on the idea of Search Family Fortunes. Idea being something...