jatiN mahindrA doT coM

What if Facebook Added a “Blog” Tab?

Facebook wants to keep users on Facebook. So far, they are doing a pretty good job of that. More and more people are spending more of their online time on Facebook, not to mention, spending more time connected to the web in general (at least partially due to rising use of smartphones). How much time do you spend on Facebook in a month? A week? Let us know. Facebook recently made it a point...

Products/Brands Atop Blogger’s Most Discussed Topics

According to Technorati’s 2009 State of the Blogosphere report, 70% of bloggers talk about products or brands on their blogs, eMarketer reports. And obviously some of these mentions would be prompted by free sample products, etc.—a practice popular enough to draw the notice of the FTC, which now requires disclosure on such review products. Interestingly, corporate bloggers were least likely...

What To Watch For At Blog World Expo

Richard Jalichandra of Technorati. Image via CrunchBase Technorati CEO Richard Jalichandra will deliver his annual State of the Blogosphere address tomorrow morning at Blog World & New Media Expo in Las Vegas. The speech is essentially the blog search engine’s public opportunity to unveil results from a fairly far-reaching survey they conduct with bloggers each year. The stats are...

Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure

Update: The new FTC guidelines have come out today. The FTC says: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement...