8 Components of Online Trust [Infographic]
If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business. The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences... July 12th, 2011 by admin
That’s just the way the Irish cookie crumbles
iCrossing have previously released information with regards to the changes around the use of Cookies. This article is an update / reminder on the topic following the recent introduction of the law in Ireland. What’s happened / what’s changed EU directive In 2009 the EU e-Privacy Directive was issued, one part of which required all the member states of the EU to create a law to limit the files that... July 11th, 2011 by admin
Getting The Most From Your Hired Help
Ever find yourself in need of a freelancer or consultant? Someone who specializes in whatever the weak link is in your operations or marketing? The last thing you want to do is work yourself up into a lather and waste time trying to figure out how to configure a SQL database when you could be making and shipping the stuff that actually generates revenue. The decision to hire someone... July 8th, 2011 by admin
A Shout Out To Cliquet – Photo Sharing For Cliques
Wanted to make sure you saw one of our sponsors here at Social Media Explorer. This month, the individual page posts include an advertisement for CliqueIt, which is a photo sharing application for Android phones. It’s currently in Beta and I would imagine based on the popularity of the app, that other platforms may be coming soon. The way it works, as I understand it, is that... July 7th, 2011 by admin
Move over Hangouts: Facebook plus Skype
As predicted by the rumor mill buzzing around earlier this week Facebook and Skype have joined forces to offer a free video calling service direct from the world’s leading social network. Rolling out internationally in the next few weeks, the Skype collaboration which has been in development for the last six months, is direct competition to one of the most highly favoured USPs in Google’s launch... July 7th, 2011 by gwright
When You Are Not Their Boss
I am starting to rethink about our whole social media strategy approach for small businesses. Not so much with our own companies, but for our clients. It has taken me an inordinate amount of time to discover the constraints of “not being their boss,” something consultants and agencies a like are challenged with constantly. I have spent most of my marketing life on the other... July 6th, 2011 by admin
Using digital marketing to drive offline sales
How can digital marketing drive customers to your store and generate offline sales? This blog highlights some the marketing channels and techniques you can use to build your online brand presence and drive footfalls through your doors. This blog has been inspired by this video produced by Google.Offline Website Call to Action In order to drive offline sales via digital marketing, you need to... July 4th, 2011 by admin
Stelzner’s Launch Presents Solid Ideas For Business Success
Over the weekend I came to a near record in minimal time spent to read an entire book, cover-to-cover. Michael Stelzner’s Launch: How To Quickly Propel Your Business Beyond the Competition is one of those books I was excited to get in the mail for a couple reasons. First, Mike is a friend and seeing a friend’s hard work come to fruition in something tangible like a book... July 1st, 2011 by admin
Volkswagen scores social media hit – but comes under attack
Most of us must have seen Volkswagen’s ‘The Force’ ad by now – partly because it seems to be on continuous rotation at iCrossing Brighton’s local indie cinema, the Duke of York’s, but also as it’s the most-watched advert of all time on YouTube. Whether you find small children in Darth Vader costumes dead cute or dead annoying, it’s a fine piece of ad-making which sticks in your mind. Greenpeace... June 30th, 2011 by admin
Create a Mobile Website for Business with Google Sites
According to Google, only 17% of all businesses they work with currently have a mobile optimised website. Google also find that 61% of mobile users are unlikely to return to a site they had trouble accessing, and 40% would go and visit a competitor instead. Mobile web adoption is accelerating 8 times faster than desktop did in the 90s, and already we see that approximately 5% of UK website traffic... June 30th, 2011 by admin
Google+: What’s it all about?
You can update your status, check-in, share photos, images and video across groups of friends and family. It may sound suspiciously like Facebook, it isn’t. It’s Google’s new project, Google+ (Google Plus). Whilst it isn’t available to everyone yet and is currently in ‘field trial’ mode at present, it’s all over the web after the Google launch late last night so we wanted to provide a... June 29th, 2011 by admin
Content strategy for the social web
“This ain’t no Field of Dreams,” one of our clients recently observed. Online, you build it and it’s entirely possible that no-one will ever know, let alone care. That means we have to be smart about where we put our energies. If we do build, it’s got to be compelling and we have to be prepared to work hard to generate the attention we want for it. In a competitive area, that could be a monster... June 29th, 2011 by admin
Google+ / Google, Only Better
It’s probably the worst kept secret on the Internet, but it appears to have arrived. With relatively little fanfare, Google have opened the floodgates to their long awaited foray into social media:The Google+ LogoAs of last night, Google+ has been launched to a relatively small number of trial users, and will roll out over the next few weeks to a wider audience. Where does the “+” come... June 29th, 2011 by admin
Mobile search just keeps getting easier
There is definitely some strong momentum from Google in terms of innovation on mobile. Their recent research shows that 81% of smartphone searches in the UK have local intent, so unsurprisingly have started to offer shortcuts through local icons to access this information quicker. Below you can see how a user can find restaurants nearby without having to type a search. You just simply tap the icon... June 24th, 2011 by admin
Checking In: A Mobile Marketing Infographic
My friends at Lucid Agency in Tempe, Ariz., have been doing a lot of work and thinking around mobile platforms and technology. They’re certainly not alone, but in their activity, they thought it would be useful to put together an interesting infographic to illustrate the use of mobile applications, location-based services and devices to give their clients, and the greater marketing... June 23rd, 2011 by admin
