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Longtail SEO For Ecommerce

The significance of longtail keywords can be exemplified by thinking about the following two people:   Bill is a cafeteria worker who spends his spare time fishing and has heard that his favorite TV shows will look even better on on this new-fangled technology called “HDTV”. He might as well upgrade from his 20” to something a little larger while he’s at it his friends...

New Tool Helps Protect Online Merchants From Fraud

Volusion, a provider of online shopping cart software for businesses recently introduced its newest credit card fraud protection service, Fraud Score. Volusion spoke with WebProNews about Fraud Score and how it works to protect online merchants of any size from fraudulent transactions. When an order is placed customer information is cross-checked in real-time with a large database of thousands of...

Netflix Scores High In Customer Satisfaction

Customer satisfaction with ecommerce websites has rebounded a year after experiencing its first decline since 2004, according to the American Customer Satisfaction Index (ACSI). The e-commerce sector gained 1.8% to 81.4 on ACSI’s 100-point scale, nearly matching its all-time high of 81.6 set in 2007. The increase in the overall ecommerce sector (made up of e-retail, online brokerage, and online...

eBay Launches Series of Seller Events

eBay is starting a new series of events to help small businesses and part-time eBay sellers "accelerate their businesses" on eBay, which has 90 million active users. The series is called eBay: On Location, and has dates set for Atlanta, Dallas, Chicago, and San Jose. "eBay sellers are creative entrepreneurs who understand that eBay’s global reach and dynamic marketplace offer...

Consumers Shopping Online For Valentine’s Day

Nearly a quarter (23%) of consumers plan to shop online for Valentine’s Day gifts, with nine percent reporting they will spend more money online for gifts compared to last year, according to a new survey by eBillme and Javelin Strategy & Research. Javelin surveyed 1,200 consumers to measure projected online spending for the quarter and found consumers plan to spend an average of $236 online...

Time Buys Personal Shopping Engine StyleFeeder

Time Inc. said today it has purchased personal shopping engine StyleFeeder in an effort to expand its ecommerce presence. StyleFeeder will become part of Time’s InStyle family of brands and its ecommerce technology will power shopping on InStyle.com. Financial details of the acquisition were not released. "Our focus has been on investing in and growing our core brands," said Ann Moore,...

P&G To Launch Ecommerce Site

Procter & Gamble said today it would begin piloting an online store this month in an effort to improve brand loyalty and sales. P&G has tapped ecommerce firm PFSweb to manage the online shopping site called the "eStore." P&G said PFSweb will own and operate the eStore and exclusively feature P&G products to consumers in the U.S. The eStore is set to launch this spring, following...

Online Holiday Spending Hits $29.1 Billion

Online holiday spending during 2009 reached $29.1 billion, representing a four percent increase over the same period last year, according to a new report from comScore. "The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth," said comScore chairman...

eBay Declares Mobile Success For Holiday Season

If any of your Christmas presents were a bit odd-looking or seemed like impulse buys, it might be because the gift giver did his or her shopping using a small, accessible screen.  eBay reported today that mobile transactions picked up dramatically this holiday season compared to last. The volume of mobile transactions tripled on a year-over-year basis, according to eBay, and the current rate...

Online Holiday Spending Closes In On $20 Billion

Online holiday spending reached $19.9 billion in the first 41 days of the shopping season, marking a 3 percent increase over the same time period last year, according to the latest report from comScore. The most recent week saw above average online spending growth of 4 percent versus a year ago, two days shattered the $800 million mark in spending, led by Thursday, December 10, with $852 million. ...

Google Makes Online Stores Incredibly Simple

Update: Google has now introduced a gadget wizard for the Store Gadget. The company says: Today, we’re excited to introduce a new feature for the store gadget: a wizard that streamlines the store creation process. By automating the manual steps in the original instruction guide, the new store gadget wizard should leave you with even more time to focus on your business. More details here. Original...

eBay Previews Possible Geotargeting Feature for Sellers

As you may know, Black Friday is a pretty popular day for online shopping as well as offline. With that in mind, it is no surprise that a lot of people turned to eBay to find deals and work on their holiday gift buying. eBay has created an interesting visualization of the site’s Black Friday activity across the United States. This comes in the form of an animated map, which shows the areas of...

Google Checkout Discounts Announced

It’s no secret that the economy hasn’t been good this year, but today’s Cyber Monday, and if you’re planning on doing some shopping online, Google wants to help.  Individuals who pay for things using Google Checkout may be able to save as much as $20 per purchase thanks to a new promotion. A post on the Official Google Blog urged readers this morning to "save with...

Walmart Wins Thanksgiving, Amazon Wins Black Friday

You may have read about the online price wars going on this holiday season between Walmart and Amazon. It looks like both companies are doing quite well as a result (not that that is much of a surprise). According to data from Hitwise, Walmart was the top retail site on Thanksgiving Day, and Amazon was the top retail site on Black Friday. Where did you spend your dollars on Thanksgiving/Black Friday? Share...

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday. The study shows that "active online buyers" plan to spend twice as much...