Pic: Google AdWords With Trusted Stores Badge
Pamela Parker captured screen shots of Trusted Store Badges on Google AdWords ads!Google Trust Stores is a program Google launched in October of last year to give Google shoppers more confidence in the retailers they shop at. One of those ways of giving these shoppers confidence is to slap on a badge on their ads. Kind of what they did with the Google Checkout Badge, which was removed from the Google... April 24th, 2012 by admin
New: Google AdWords For Video
Google has announced the launch of AdWords For Video.This is powering your video ads using AdWords. You'll reach viewers on YouTube and your ads can also appear on sites on the Google Display Network. Plus you pay only when viewers choose to watch your ad. Here is a video about it:To learn how to get started, see this page.Forum discussion at WebmasterWorld. April 23rd, 2012 by admin
Online Marketing News: Maximize Facebook Timelines, Maximize Value Propositions, Drive Engagement
That’s Old News! [Infographic] This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source. Highlights:Facebook makes up 59.5% of news consumed online Since 2009, traffic to news sites from social media has increased by 57%“5 Ways Businesses Are Using Facebook Timelines” New Facebook changes are opening... April 20th, 2012 by admin
Using ‘SeoTools’ Excel add-in for PPC
In my last post I spoke about how much I rely on Excel to effectively and efficiently run paid search campaigns, and gave an example of one particular piece of actionable analysis. Today I want to focus specifically on how you can leverage the SeoTools for Excel add-in: Not for SEO, but for PPC. Introducing Niels Bosma’s SeoTools If you aren’t aware of this fantastic add-in, then I’m... April 19th, 2012 by admin
7% Of Searches Are Misspelled: Google AdWords To Change Match Type Settings
Google announced that in about 30 days from now, the way they handle AdWords match types for exact and phrase based matching will change. Going forward, Google will auto-match for phrase and exact match even for variants including misspellings, singular/plural forms, stemmings, accents and abbreviations.Why? Google has said that over 7% of all queries contain misspellings. Google also explained... April 18th, 2012 by admin
SEM Rush New Features
Back in November I reviewed one of our favourite tools SEM RUSH – SEM Rush Review The guys recently gave us a heads up on some features they have added to the mix and asked if we would do a quick post with our thoughts on the new additions. If you don’t know about SEMRush then our previous post will give you an overview of some of the key features but essentially it’s a very smart keyword... April 3rd, 2012 by admin
Google Speeds Up Ad Diagnostics With Hover Action
Google AdWords announced a new quick way to check the status of your ads. You can now hover over the speech bubble near the keyword to see the status of the ad. Here is a picture:After you hover over the icon, it opens a little window showing you the status of the ad.You can even edit the ad location targets and retest the ad right in the hover window.For more details on this small but significant... March 23rd, 2012 by admin
New Display Network Tab In AdWords Console
Google announced a new tab is coming to the AdWords interface soon, the new tab is named the "display network." This new tab will make it easier and more granular for management of your display network campaigns within the AdWords interface. Here is a picture of it:This will be rolling out to advertisers in the next few weeks. Google said:The new Display Network Tab is an interface built from the... March 23rd, 2012 by admin
Google Shut Down 800,000 Advertisers & 130 Million Ads
Google has uncovered a bit on how they manage ad safety with a new blog post yesterday afternoon. Google announced they have shut down about 800,000 advertisers and blocked over 130 million ads from showing up on their network. They have come a long way in this regard and it is a constant battle between Google and rogue advertisers. Google has documented some of the general steps they take to detect... March 15th, 2012 by admin
The power of search – online and offline.
By search, I generally mean PPC for that’s what I do. Obviously the above statement is also relevant to SEO as that is also darn important, but you know. So I blogged before about the importance of training your staff about what you are doing online. Your staff should know about your online efforts so it can all be tracked properly at the end and the sale returned to source. But what about offline? Offline... March 8th, 2012 by admin
Poll: AdWords Prices Increase With Google Algorithm Updates?
A WebmasterWorld thread asks a pretty basic question for AdWords advertisers to answer. Does the cost and competitive nature of your Google AdWords campaign get higher soon after major or even minor Google organic algorithm updates?WebmasterWorld moderator asked it this way:It would be interesting to know if each algo tweak is followed by a wave of new advertisers. I have no idea one way or the other,... March 1st, 2012 by admin
SEO is PPC, PPC is SEO
There are a couple of ex-colleagues who are going to have a little snigger at the above headline, however the headline hides an interesting manouvre from Google in terms of shaping their PPC inventory moving forward and how these display on site. Sitelinks through PPC have been a recent improvement from Google, and something even as a SEO I have been very keen on. They allow advertisers... February 16th, 2012 by Peter Young
How beneficial are View Through Conversions?
View through conversions. What are they? Well, they are when a user has seen one of your adverts on the display network, text or image format, not clicked on the advert but later converted on the site in question. It’s tracked through the AdSense cookie and if you have AdWords tracking set up, it gets attributed to the relevant PPC campaign and adgroup. To see them, you need to customize your columns.... February 14th, 2012 by admin
Importance of the ‘Get Recent Changes’ button.
I blogged a while back, I think…yes….yes I did about the AdWords editor, hands down one of the most useful PPC tools for AdWords accounts. In fact, it’s so important a whole chat was dedicated to it yesterday on twitter with the hashtag #ppcchat for all the cool PPC kids. Trust me, there are loads of us. One thing that came up was about when multiple people are working on an account at any... February 8th, 2012 by admin
Google AdWords Click To Call Phone Fraud?
A WebmasterWorld thread has an advertiser of Google AdWords claiming his click to call campaign is receiving invalid or fraudulent calls.He said all of a sudden he is receiving an unusual spike in call activities all with no chance on converting those calls. He is wondering if this is a form of invalid clicks or click fraud.The advertiser wrote:I've been happy with bid-to-call. It's super cheap and... February 8th, 2012 by admin
