jatiN mahindrA doT coM

Google Analytics, Chromium Receive Language Upgrades

The folks in charge of science fiction movies that are currently in development may, for the sake of accuracy, want to feature Google’s name on any universal translators.  The company’s continued to move forward in its work with languages by tweaking Google Analytics and a build of Chromium. Let’s first talk about what might be viewed as a finished product.  Late last week,...

Google Analytics Annotations Now Available to All

Update: Google has announced that annotations are now available for all accounts after a phased roll-out. Original Articles: Google announced a new set of features for Google Analytics at SES Chicago. New features include annotations, custom variables in advanced segments, custom variables in custom reports, a new analytics tracking code setup wizard, and a new version of the analytics API. The...

Google Analytics API Gets New Features

Google has launched some new features for the Google Analytics API. These include support for advanced segments and 48 new metrics around goal performance, as well as goal configuration data. "With advanced segmentation, you can look beyond your aggregated data and peer into the nuances of traffic and visitor activity on your site," says Nick Mihailovski of the Google Analytics API Team....

Google Integrates AdSense For Feeds, FeedBurner, Analytics

The desire to integrate products is strong at Google; it’s not hard to imagine that the company would eventually like to offer one great, big search/video/email/advertising ball.  And today, it took a tiny step along that path by rolling together some analytics products. A post on the AdSense for Feeds blog announced, “If you use either AdSense for feeds or Google FeedBurner to track...

Google Launches Analytics for Mobile Apps

Google has launched Google Analytics for Mobile Apps. The reports that are available as a result of last week’s expansion of mobile reporting features are now available for mobile apps as well. There are 2 categories of user interaction that you can track, which are pageviews and events. Developers can determine when their apps should trigger pageview requests, since they don’t contain...

Google Website Optimizer Gets an API

Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments. Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn’t. WebProNews discussed the tool at length earlier this year. Here is a webinar...

Google Analytics Gets a Bunch of New Features

Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence. It is the intelligence aspect, which Google places the most prominence on, and this comes in the form of a feature called "Analytics Intelligence," which will provide users with automatic alerts of significant changes in...

Correcting Your Web Analytics Mistakes

WebProNews had something of a Q&A session with a couple of web analytics experts about what businesses can do to improve their implementation. We spoke with Brian Clifton, author of the book Advanced Web Metrics with Google Analytics, and E-Nor President Feras Alhlou, who Google itself has even had as a guest author on the Official Google Analytics Blog. Do you struggle to get the most out of...

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature. Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number...

Google Analytics in Excel

In case you missed it, last week the Google Analytics blog highlighted some of the major services which allow you to integrated Google Analytics data right inside of Microsoft Excel. VBA Macros – The simplest solution of them all. Mikael Thuneberg’s page explains how to make API requests directly from Excel using VBA Scripts and includes a pre-built Excel worksheet to get you started. The...

Getting to Know the Google Analytics Data Export API

This week Google unveiled the Data Feed Query Explorer for the Google Analytics Data Export API. This was essentially created to help users get a grasp on what can be done with the API. "Isolate, integrate, and share the data that you want to see in a huge variety of ways. Still, it’s this first step that can be overwhelming," says Nick Mihailovski of the Google Analytics API Team....

Analyze Google Analytics Data Without a Web Browser (Use Excel Instead)

If you’re a Google Analytics user I recommend that you download Excellent Analytics (full disclosure: I was the one who originally pushed for the creation of it), a free, open source, plug-in for Microsoft Excel that will enable you to pull Google Analytics data right into your spreadsheets. To get started, download and install Excellent Analytics. This will add the Excellent Analytics menu to...

Isolate Your Google Analytics Data by Advanced Segments

If you’re a frequent user of Google Analytics you may have used custom segments so that you could see all your analytics data by paid search, organic search or returning visitors. Yesterday, the Google Analytics blog mentioned that you can now isolate data by advanced segments – very cool! In the video below the Google Analytics team shows us how to use the Advanced Segmentation feature...

Google Analytics Gets Event Tracking Advanced Segments

Google announced today that users tracking events on their site using Google Analytics can now define advanced segments to isolate event-related sites. The company points to an example of looking at how visits with events compares to visits overall. "The variety of event related segments that you can create is only limited by the event details you track," says Alden DeSoto of the Google Analytics...

Social Media Housekeeping for 2009

You may have noticed a few small social changes that we’ve instituted for 2009: Twitter.  We’ve been quiet on this front for far too long. While it won’t be all of us running the account, expect some solid updates from @nowsourcing and @thegypsy.  Why follow? Well, we have some interesting things to say and will also be sharing great links collectively. Google Friend Connect....