Google Puts Even More Focus on Local and Fresh Content
Google is putting even more emphasis on local and freshness in their search results. Related posts: Google puts Hotpot closer to Google Maps Google Puts A Limit On Google Maps API, Bad News for Travel? Local: The Brands Opportunity May 8th, 2012 by admin
Video Is The Winner In Branded Content Marketing
Via Panda, Penguin and other subtler algo updates, Google are hammering home the message that content is everything when it comes to judging the worth of a site Related posts: The video From The New GMail Google Didn’t Want Us to See Google continues to grow Instant: video previews now available Wow, Google is linking to video competitors! May 7th, 2012 by admin
Why does Google change title tags in results?
Website owners who look at their own sites’ positions in Google search results will have noticed that the pages sometimes do not appear as they were designed to appear. Theoretically, the meta title and the meta description tags in your header should appear as the text within the search result, but Google often ignores these elements to present its own choice of content – and what it displays... May 4th, 2012 by admin
Opinions On The Google Penguin
The latest Google Update, which for a change is not named "Panda", but "Penguin", has again gotten a lot of webmasters and SEOs talking. Related posts: Google is Testing New Search Result Pages, Opinions on Twitter differ Where is all the talent going? Facebook gets most You Think Google+ Loses The Attention? December Saw Biggest Use Ever May 4th, 2012 by admin
Google Rolls out Financial Services Comparison Ad-Unit in Search Results
On Monday afternoon Google rolled out an update in the US and the UK which changed the way in which comparison ad units were being displayed in the search results. The story appeared to break first on Money.co.uk, but I wanted to sit back and wait to see what else came out about this following the launch. Little has at this stage. Back in 2010 I blogged about Google entering the credit card comparison... May 3rd, 2012 by admin
Personalised Penguins and Pandas in Venice
Over the past year, we’ve seen more profound change in the way that Google rank websites than I can remember. And irrespective of the reaction from the SEO community, without exception, all of these changes have been about improving the experience that individuals have with Google. Personalised Pandas and Penguins in Venice The first of these big updates, Panda came last February but you can... May 2nd, 2012 by admin
Pandas, Penguins and Penalties – Oh my!
Google last week announced its latest webspam update – called the “penguin update”. This update, as explained by the Google Webmasters Blog is aimed at removing spam sites from the ranking and punish the sites adopting black hat SEO techniques. The blog, by Matt Cutts, underlined some basic principles that a website should adhere to in order to keep its rankings higher.Do not create... May 2nd, 2012 by admin
SEO is a Business: Just Focus On What You Can Change
There is a lot of negativity going around in the world of search at the moment. Annabel Hodges has had enough and puts things in perspective. At the end of the day, we're all in business. What we need to do is adapt, learn, have a mini rant and move and focus on the ££/$$/€€. Some seem to be forgetting them. Annabel sets us straight. Related posts: Google loses its user-centric focus How and... May 2nd, 2012 by admin
Penguin impact and reviewing your website
So there’s been a lot of talk in the industry recently about the recent Panda Update and Google’s new Algorithm change, Penguin. As this has been live since 24th April now is a good time to review where you sit in the rankings and if there has been any impact to your rankings following the update. Having a look at your core keywords have you noticed any changes to your rankings? Are these... May 2nd, 2012 by admin
Google Wave is Back, Called Google Drive And Gives Google More Grip
Google launched "Google Drive" which is not just a new product but a fusion of many 'old' ones and will give Google more data. Related posts: Google loses its user-centric focus Using Google Wave to have Cyber Sex by Collegehumor Google now tracking your typing behavior. Why? May 1st, 2012 by admin
New Compare Ads now out in the wild
Following on from yesterdays post about Google launching new comparison ads in the UK and the US, we have finally seen the ads now out in the wild The terms seem to trigger on quite specific terms at the moment such as - Compare credit cards - Compare savings accounts - Compare Bank Accounts - Compare current accounts - Cash ISAThe ads themselves knock the organic search results... May 1st, 2012 by Peter Young
Is Google about to shake up the finance marketplace?
Google may well have truly thrown the gauntlet down to the big finance aggregators with the launch of new financial comparison units on a number of finance related terms. The comparison ad concept themselves is nothing new, however rumour is rife that much of this will use the Beatthatquote technology that Google acquired back in 2011 – something that would really have significant... April 30th, 2012 by Peter Young
Venice – more than just local extentions
As part of our day to day campaign management at Mediacom, myself and my colleague Ryan McKay have recently been looking into the wider effect of the recent Venice update on the search rankings – as well as other updates such as Penguin/Panda etc. To many it would seem the effects of the recent update have been lost to many, certainly some recent on the subject suggests many... April 30th, 2012 by Peter Young
SEO Speak: Social Signals
It’s been a while since I did a new entry in my “SEO Speak” series the last entry being in January about what a content strategy is and how it impacts your SEO. However, with all the recent talk of changes to algorithms with Panda and Penguin, the SEO community has begun talking more and more about the importance of Social Signals to your rankings. So what does this term really mean? A... April 30th, 2012 by admin
Zerg Rush Easter Egg from Google, defend your search results!
A small hidden Eastern Egg is hidden in Google when you search for ‘Zerg Rush’. Related posts: Bing calls Google Names but does Gain Some Market Share Google Adds Upcoming Concerts To Search Results Google Lets It Snow, In Their SERPS April 30th, 2012 by admin
