jatiN mahindrA doT coM

ASW 2010 Is Over And I’m Ready To Rock

Well… Affiliate Summit West 2010 is finally over and I’m ready to get back into the grind.  Before I do though I want to tell you about the event.  I’m sure you have seen everyone else posting about it, and while I’m sure they have a lot of great things to say about the conference… I unfortunately do not. The Affiliate Summit conferences in general are very good.  I...

DazzleSmile Sues Epic Advertising + Jesse Williams

This is just from a couple days ago, but DazzleSmile is suing Epic Advertising (Azoogle) and Jesse Williams (Just Think) for basically abusing their brand. Read the PR Here. In a nutshell (from what I believe and have heard), DazzleSmile was already a teeth whitening company that nobody has heard of really. Just Think comes along and makes DazzleSmile Pro, the rebill offer. Azoogle is one of the...

Tracking202 Has Been Acquired!

Here’s some BIG news! As of a little over a week ago, Tracking202 has been acquired by Bloosky, another company within our space. You can read more about it on the tracking202/prosper202 blog: http://prosper.tracking202.com/blog/ Congrats to Wes, Steven, and all the guys at T202! ShareThis No related posts. linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor...

Why The Traditional Advertising Agency Model Is Broken

This is a guest post by Ad Hustler Not long ago “Traditional Advertising Agencies” ruled the advertising landscape. Companies would hire these traditional agencies as their “agencies of record” and the agency would put together their media plans, do their creative work and negotiate their media buys. Advertising agencies would do all of this for a 15% commission of the monthly...

FTC Publishes Final Guides Governing Endorsements & Testimonials

Posted today on the FTC website: http://www.ftc.gov/opa/2009/10/endortest.shtm If you know anything about the Acai Berry or the Google Bizops going around then you will know that most of the landing pages that affiliates are creating have several testimonials included.  Here are some exerpts from the new amendment to these rules.  These were last updated in 1980! Under the revised Guides, advertisements...