SEM Rush Review
The guys over at SEM Rush reached out to us recently and asked if we would consider reviewing the professional version of their toolkit. We are pretty selective about the product reviews we do on Web Analytics World but I was keen to do this revie November 20th, 2011 by admin
Reclaiming Sanity
You hear a lot of people bemoaning the fact they’re “plugged in” too much. “I’m going off the grid this weekend! Need to unplug!” Certainly, I’m in the circle of the oft-plugged-in and could use a little down time from screen time from time to time. But it’s not being plugged in that I think people grow tired of. It’s how they use their budget of... November 20th, 2011 by admin
Daily Search Forum Recap: November 18, 2011
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Video Recap of Weekly Search Buzz :: November 18, 2011 This week at the Search Engine Roundtable we covered a post by Google talking about the ten most recent algorithm updates. Google's Matt Cutts was quotes as saying Panda... November 18th, 2011 by admin
Tamar’s Friday #FailureToLaunch #9 – Dalston Superstars vs Sapient Nitro
TweetWell, another week has passed by in a blur, and another crop of embarrassing marketing or media fails have revealed their ugly heads. It’s actually been a bumper month for FAILs – when we first started ‘Failure to Launch’ I was a little worried that we’d be light on material, but thankfully the internet seems to be positively bursting with funny and embarrassing stories.... November 18th, 2011 by admin
Google Music and the Social Sphere
So, here’s some good news. Something I wrote on this blog at the beginning of the year came true. I know! How’s that for a lede? That’ll teach you not to ignore me. In my blog with predictions for 2011, I suggested the following: 1. Google might produce some features that people actually find useful… … Secondly, Google is taking a crack at the current social Holy Grail – a music... November 18th, 2011 by admin
Video Recap of Weekly Search Buzz :: November 18, 2011
This week at the Search Engine Roundtable we covered a post by Google talking about the ten most recent algorithm updates. Google's Matt Cutts was quotes as saying Panda was first about content farms but is much more than that now. Google is now showing table formats in the snippets. Google added a verbatim search tool. Bing's spider, BingBot has new IP ranges. The government shut down dozens... November 18th, 2011 by admin
Who Is an Average Facebook User?
via mashable.comPosted via email from paulfabretti’s posterous November 18th, 2011 by admin
Epiphany Receives Trophy for ‘Best Use of SEO’ at DADI Awards
Epiphany Solutions was recognised by peers within the industry as a search expert at the DADI Awards on Friday, 11 November. The search marketing agency took home a trophy for Best Use of Organic Search based on their successful search campaign for BANK Fashion. In addition to this award, Epiphany was also commended for their work for client Pets at Home, which was shortlisted within the same category.... November 18th, 2011 by admin
Case Study – Smart Storage
The Brief … We first started working with Smart Storage back in 2007 when they had just two storage facilities. With an extensive year-on-year online marketing strategy we have successfully helped make Smart Storage the largest self-storage provider online in the North West. Now 5 stores strong, they accredit much of their success to our online marketing, with the vast majority of their leads... November 18th, 2011 by admin
Friday Talk: Pete Cashmore on the Future of Social Media
Pete Cashmore knows his Social Media, right? He writes about it regularly. Or maybe you could say that Pete Cashmore is Social Media. It is like the gossip journalist being gossiped about himself. They know their stuff, but they are also so much in the middle of it that it sometimes is difficult to see things with [...]Related posts:Friday Talk: David Rowan at the TradeDoubler Summit Friday Talks:... November 18th, 2011 by admin
Friday Talk: Christian Oestlien, Google on Getting Closer to Your Customers on Google+
In this Friday Talk we hand the stage, well AdTech originally did, to Google Head of Social Advertising Products Christian Oestlien to talk about the companies vision on Google+ and their vision for putting people at the center of the web experience and the opportunities it creates for marketers to engage customers in new, better [...]Related posts:Friday Talk: Seth Godin Friday Talk: Rory Sutherland:... November 18th, 2011 by admin
Feds Kick Out Mortgage Scammers On Google AdWords
Mercury News reports the US Federal Government has shut down "dozens" of online mortgage scammers from using Google AdWords as a way to attract new victims. This comes month after Google settled with the US to pay $500 million for illegal ads.According to the US government, Google has since disabled 500 advertisers from using AdWords after the government closed down dozens of advertisers. "Google... November 18th, 2011 by admin
Teletext Holidays ‘Most Visible Holiday Advertiser’, According to Recent Study
In a recent sector report conducted by search agency Greenlight, our client Teletext Holidays, a prominent travel operator in the UK, was recognised as the most visible holiday advertiser on Google during June to August. Through analysis of the strategies behind UK companies and their adverts for holiday-related keywords, the report showed Teletext Holidays was the highest ranking brand amongst the... November 18th, 2011 by admin
Does Reversing The Google Geographic Target Work?
A WebmasterWorld thread has discussion around using the geographic target option in Google Webmasters Tools.One interesting point brought up by Tedster was that when you use it, reversing it and reversing the effect can take a really long time.Tedster said:I've heard that once your site is targeted to a specific country it can take a long time to reverse the setting if you decide to. If you are not... November 18th, 2011 by admin
SpiderDuck: The Realtime Twitter Spider
Twitter has unveiled their URL fetcher, which they named SpiderDuck. What does it do?SpiderDuck is a service at Twitter that fetches all URLs shared in Tweets in real-time, parses the downloaded content to extract metadata of interest and makes that metadata available for other Twitter services to consume within seconds.Twitter says this helps them improve the following Twitter services:Search to... November 18th, 2011 by admin
