Mobile cost per clicks 39% cheaper than desktop
Latitude Digital Marketing releases its Q3 Mobile Search Report emphasising the rapid growth of mobile search in 2011. Following predictions in our Q2 report, mobile ads continue to see significantly higher CTR than desktop, achieving average click through rates of 4.8% compared to 3.1% for desktop. In Q2 this year, approximately 8% of paid search clicks came from mobile and tablet. The arbitrage opportunities... July 28th, 2011 by
