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SEO and Social Media Matter for Press Coverage

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about. Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from...

If You Care About Search, You Must Care About Social Media

All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing’s deals with Twitter and Facebook. You can see it in Yahoo’s new Twitter tab for news results. You can see it in Google’s Social Search lab. Really you can see it in everyday search results. Do you consider a social presence...

SES SJ: White Hat Vs. Black Hat Social Media

Black hat techniques have long been criticized in search marketing. Some claim that these black hat practices have quietly been practiced in social media for years.  Others claim that black hat and white hat are meaningless terms altogether. With the rise in popularity of social media among larger audiences, the idea of black hat practices are being called into question.  Where will the lines between...