Google clamping down on paid and unnatural links
We have seen a lot of evidence recently that suggests Google is becoming increasingly serious about the issue of ‘unnatural’ linking. Whilst Google addressing unnatural link patterns is nothing new, we have seen the likes of JC Penney et al penalised for the use of link networks for example – the use of Webmaster Tools as the delivery vehicle is a new and interesting... July 4th, 2011 by Peter Young
How Compare the Market Could Use Their TV Campaign to Improve Rankings
A brilliant integrated marketing campaign by Compare the Market, the ‘Compare the Meerkat’ adverts, in which Aleksandr Orlov and his family struggle against mistaken identity, has muscled their way into everyday parlance (“simples!”) and even toy stores/seaside arcades. The most fascinating aspect has been its integration with the online marketing of Compare the Market, due to the creation... June 16th, 2011 by admin
Link Building – You Can’t Always Get What You Want
The ever insightful Claire Carlile wrote a post a few days on the importance of understanding the answers to core questions about both your client and your goals before embarking on a link building campaign. This got me to thinking about my recent somewhat haphazard yet I’d say still successful work in this area. 1. A [...] June 14th, 2011 by admin
Creating Awesome Videos for SEO
Anyone can make excellent, high quality, link worthy video. I’m serious. Over the past 5 years or so, the exponential ramp of technological progress has allowed the creation of high-quality film to become a viable consumer activity — a hobby which requires only modest resource and experience to achieve impressive results. For any company seriously trying to enhance their web presence, producing... June 7th, 2011 by admin
Brighton SEO – Is There Such A Thing As Ethical SEO? (Panel debate) #brightonSEO
The final talk of the day was an exciting group panel debate about the tricky issue of ethics in search which featured several top digital marketing gurus; Paul Madden, Automica Limited and Kerboo Kevin Gibbons, SEOptimise Jeremy Spiller,WhiteHatMedia Mark Cook, Further Bas van den Belden, State of Search The talk evaluated if it is ethical to buy links And if it’s not, but your competitors are... April 1st, 2011 by admin
World Stores – Highlighting Google’s Flawed Ranking Algorithm
I read an interesting article on the BBC website yesterday: http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2011/03/world_stores.html It appears that an innovative entrepreneur in Twickenham has spotted that all you need to do in order to achieve a high ranking in Google is to buy a domain with the target keyword in it. OK, it’s a little more complicated than that. For those not in the know,... April 1st, 2011 by admin
Distilled London Link Building Conference 2011 – Round Up
Couldn’t make Link Love 2011? Don’t be sad. Here’s a round up of my notes from the conference – hopefully this will cheer you up a little. I will be seeing you at our next event though, right? You can sign up for Pro Boston now!Pitfalls, Mistakes and Traps for the Unwary – Wil ReynoldsWil has made mistakes when it comes to link building, but because he’s an... March 30th, 2011 by admin
Think Visibility 5 Roundup
So, the time was upon us again. On Friday, I began my journey up to Leeds, for Think Visibility 5, an event attended by around 250 online marketers and website owners, with an array of speakers from a number of disciplines in the online world. The event is held at the Alea Casino, and is split across 2 rooms – so this blog post covers those sessions that I attended. There were some really tricky... March 7th, 2011 by admin
The upcoming Google ranking signals
In the last year Google has shifted its focus from pure link based anchor text to include other metrics. As a result greater attention is anticipated for broader ranking considerations such as user behaviour, social signals, content quality, brand authority etc. Google is constantly fighting to curtail spam and has realised that the importance of links within its algorithm is effectively contributing... March 3rd, 2011 by admin
Is there an argument to review Google’s link guidelines
Its been interesting watching the fallout from both the recent JC Penney and Forbes link expose’s this week – and gauging the difference in the marketplace that exists regarding this subject. It is a conversation that often brings a wide diversity of opinions to the table. However what recent history has told us, is that Google have problems in identifying link spam –... February 28th, 2011 by admin
An Innovative Approach to Social Media Promotion and Link Building
I recently came across a pretty cool marketing campaign that combined link building and social media promotion. Before I begin, I must make clear that this isn’t a guide that would be suitable for every business. It would only work for a business that either sold inexpensive products or that had some sort of semi-valuable freebies to give away. People have got to want your freebies for this to work,... February 25th, 2011 by admin
Google Updates Becoming More Frequent & Links Are Counting Sooner Rather Than Later?
After all the shouting last year about the state of the SERP’s it seems, as predicted, Google have started this year with a bang, updates and fluctuations in the SERP’s are becoming much more frequent and maintaining top rankings for any sustained period is becoming more difficult. I personally track around 25 competitive terms and the top 20 sites that rank for them, when I couple this... February 10th, 2011 by admin
Visualising & Understanding Where You Need To Build Links
If you’re anything like me you will have been in a position hundreds of times, where you a trying to rank for a given keyword and no matter what you do, you cannot break into that top 5 or hit that first position. Part of you says ‘just keep going & build more links’, however the truth more often than not is that you simply aren’t building the right type of links. I thought... February 6th, 2011 by admin
Build Links Faster For Better Rankings – Possible ‘Freshness’ Algorithm
Well it’s been a crazy start to 2011 but I thought it was about time to update you with something I am finding is working really well, it also goes against conventional link building advice. Much has been said about link building rates in the past and the fact a huge spike in your links could suggest manipulation and therefore get you penalised, however much of what I am seeing is suggesting... January 17th, 2011 by admin
If You Could Suggest Only One Element of Success, It Would Be…
So, I got one of those emails from a reader that asked 50 questions that all started with: “If you Could Only Have One [insert 50 different tools here] What Would it Be?” I’m about halfway through the list and when its done, I will let you know where its located… One of the questions however, was very tricky… yet surprisingly simple. If I could suggest just one element... December 19th, 2010 by admin
