Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers
Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday. The study shows that "active online buyers" plan to spend twice as much...
November 24th, 2009 by admin
