Buying Google AdWords Ads on Brand Keywords?
Is Paid Search Incremental or Cannibalistic? Earlier this month Google referenced a "study" they did which showed that 89% of AdWords ad clicks were incremental (meaning that they were clicks that the website would not have received if they relied on organic search results alone). As part of that "study" they stated that "indirect navigation to the advertiser site is not considered." Why did they chose... August 29th, 2011 by admin
Google Appends Prior Search Query
Smart SEOs have been preaching brand for years and years now (& so has Google if you read between the lines).For some time Google has appended prior search queries in AdWords. In some cases they also show ads for related search queries, append your location to the search query for localization, spell-correct search results based on common search trends, and (as the Vince update showed) they can... August 28th, 2011 by admin
Google Multi-Channel Funnels – Simply Awesome
If you run an ecommerce site you will have no doubt been frustrated with Google in the past due to the small amount of data it’s been able to provide concerning your conversion funnel. Many will have turned to coremetrics or omniture, however Google have pulled their finger out and changed their attribution model and are giving much more data. Google multi-channel funnels is a game changer in... August 27th, 2011 by admin
Sprout Social Offers A Robust Social And Digital Media Management Solution
Everyone wants a simpler way to manage the complexities of tasks that go along with social media marketing, right? Sprout Social has stepped into that void a bit with a tool that I’ve been quite impressed with. I reviewed Sprout Social for members of Exploring Social Media a while back. This week, they became a sponsor here at SME! Sprout Social essentially acts as a social media... August 27th, 2011 by admin
Why Article Marketing Works and Can Be Used as Part of A Legitimate SEO Strategy
I have decided to write this post in direct response to the recent White Board Friday over at SEOmoz, I agree with some of the advice given but I think it was put across in the wrong way. The post basically portrayed article spinning & mass article distribution as a ‘scummy’ strategy and condemned all who use it as cheap marketers or naive newbies; I have and do occasionally use article... August 27th, 2011 by admin
Daily Search Forum Recap: August 26, 2011
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:Video Recap of Weekly Search Buzz :: August 26, 2011 This week in search, I covered how Google's Panda update is leading to the great content purge on the web. Google News is no longer crawling under GoogleBot-News. Google... August 26th, 2011 by admin
You Can Now Ignore People in Google Plus (Without Them Knowing)
Google believes Google Plus should be a reflection of the real world. And in the real world there are people in your environment which you may not want to see or hear all the time. So you ignore them. Google today launched a new feature on Google Plus which does just that: ignore people. You [...]Related posts:Google Plus circles you can actually use (infographic) Google Plus Links Now Officially... August 26th, 2011 by admin
Video Recap of Weekly Search Buzz :: August 26, 2011
This week in search, I covered how Google's Panda update is leading to the great content purge on the web. Google News is no longer crawling under GoogleBot-News. Google is giving insight into their search quality, but did you learn anything. Google is testing a new top bar that pushes down the results. Google is testing a new real estate snippet with Zillow. Google added a help document for troubleshooting... August 26th, 2011 by admin
9 Actionable Tips for Link Prospecting
Posted by Paul RogersThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.I find link prospecting to be one of the most time-consuming and challenging parts of link building. In order to build and maintain a natural link profile... August 26th, 2011 by admin
Google+ Brand/Business Accounts – What’s going on?
Whilst going through my bleary eyed morning ritual of checking Facebook, Twitter and now Google+ streams, yes I’m becoming addicted; I was greeted by an interesting post from Mashable’s Pete Cashmore stating that Google+ Business/Brand accounts are coming soon! Hurrah! In the marketing team at iCrossing this is something that we have been discussing since day one of G+. As a marketing manager I... August 26th, 2011 by gwright
Google Gives Insights Into Search Quality: SEOs Learn Nothing
Google released a video of a "look under the hood of search" and an explanation of "How Google makes improvements to its search algorithm."Truth is, although the video is very sharing and really fun to watch, it does not give us any additional insights into what we already know. Here is the video:The good thing is that, we already know a lot. The bad thing is, the only thing I learned from this,... August 26th, 2011 by admin
Google News Crawling With GoogleBot Only Now
Google announced they are retiring GoogleBot-News and will be now using exclusively GoogleBot for crawling Google News content.Google said: Google News recently updated our infrastructure to crawl with Google's primary user-agent, Googlebot. What does this mean? Very little to most publishers. Any news organizations that wish to opt out of Google News can continue to do so: Google News will still respect... August 26th, 2011 by admin
6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix. The statistics on social media adoption are astounding. A recent study found that over 90% of... August 26th, 2011 by admin
6 Reasons NOT to Create a Facebook Fan Page
Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix. The statistics on social media adoption are astounding. A recent study found that over 90% of... August 26th, 2011 by admin
Bradley Horowitz talks about Google+ with Tim O’Reilly
Google wants Google+ to be a success, so that means they will have to talk about Plus and explain more about it. In this video below Bradley Horowitz, Vice President of Product for Google’s social products, talks with Tim O’Reilly about Google+. They discuss the use of Google+ and some of the features. The interesting [...]Related posts:What is Google+ Really all About? A Truly International... August 26th, 2011 by admin
