jatiN mahindrA doT coM

SXSW: Some Options for Making Money From Your Online Videos

At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo’s demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as: Pros - Fosters dramatic...

Dynamo Player – Instant Monetization Tool for Videos Unveiled at SXSW

Rob Millis and Will Cohlan, the pair beyond the web show Political Lunch, gave a presentation at SXSW called "Beyond Advertising: Can Online Video Finally Pay?" The discussion led to the unveiling of a tool for online video monetization called Dynamo Player. The goal (short-term at least) of the tool is to simplify the process of uploading a video to the web, making it portable, and quickly...

Nielsen: Online Video Usage Significantly Up YOY

Glass-half-full and glass-half-empty types, prepare to be split.  New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009.  Last month was a little bit rotten compared to January of 2010, however. The chart below shows how the big-picture data categories played out.  "Unique Viewers" and "Total...

YouTube Launches New Mobile Ads

Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan. "This is a great way for advertisers to reach YouTube viewers across multiple platforms," says Google Strategic Partner Development Manager Taylor Cascino. "In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign...

Free Software Foundation Talks Potential of Google’s On2 Deal

Last summer, Google announced that it would be acquiring video compression technology developer On2 Technologies. A couple weeks ago, Google announced that the acquisition had closed. Upon the completion of this acquisition, the nonprofit Free Software Foundation, whose mission is to "promote computer user freedom" and "defend the rights of all free software users," wrote an open...

YouTube Changes Default Size on Embeds

YouTube has changed the default size for embedded videos. By default they’re getting bigger at either 480×385 for a 4:3 video, or 640×385 for a 16:9 video. YouTube says it went with these sizes, because they will give most viewers the best viewing experience because they better match current video encoding sizes. "A video’s life on YouTube is just the beginning; embedding...

Professional Online Video Views Climb In 2009

Professionally produced online media and entertainment video views increased by 18 percent in 2009 to 49.1 billion, according to a new report by AccuStream Research. Internet brands (counting online entertainment destinations owned and operated by major media companies such as Comcast, CBS, Fox Broadcasting, NBC, ABC that include Fancast.com, Hulu.com and TV.com) grabbed 52.1% of total professional...

Google Video Compression Developer Acquisition Complete

Update: Late Friday, Google announced that it closed the On2 Technologies acquisition, valued at about $124.6 million, after On2’s shareholders voted to approve the transaction. "We’re excited to welcome the On2 team to Google and to continue to enhance the video experience for users on the web," said Sundar Pichai, Vice President of Product Management at Google. "Through...

Video Site Veoh Files For Bankruptcy

Online video website Veoh has announced it will be shutting down and filing for bankruptcy. Veoh launched in 2005 and its backers included Shelter Capital, Spark Capital, Michael Eisner’s Tornante Company, Goldman Sachs, Time Warner, Intel Capital, Adobe, Gordon Crawford, Firefly3 and Jonnathan Dolgen. Those backers supported Veoh with $70 million in investments. Dmitry Shapiro, CEO and founder...

The Latest in Google’s Effort to Make the Web Faster

YouTube has just launched a "Speed Dashboard", which makes speed information about videos available to users. YouTube’s Chris Dale tells us it "offers granular insight into what your YouTube video speed looks like." "We think it’s pretty cool and all part of our goal to make the web a faster place," he adds. Factors which affect your YouTube video speed include...

Online Video Views are Not “Lost” on ABC.com

Last Tuesday, the season premiere of the hit television show "Lost" aired, and not only was it watched by over 12 million people, but it drove record online viewing at ABC.com the next day, with over 580,000 episode starts on the site. That’s over 34% more than last season’s premiere. ABC shared some details with us. When asked why they think this particular episode of Lost had...

Online TV Shows May Get More Ad-Heavy

For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however. According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data...

178 Million Americans Watched 33 Billion Online Videos in a Month

Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online. Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of...

YouTube Launches its Univision Channel

In November, YouTube announced that it had struck a partnership with one of the top Spanish-language broadcast networks in America, Univision. The partnership would see YouTube providing both short clips and full shows from the network. YouTube has now announced the official launch of the Univision channel. The channel contains content from Univision’s three major networks: Univision, TeleFutura...

Online Video Viewing Soared In 2009

The media sector performed well in 2009, recovering $200 billion of value, or 63 percent of what it lost in 2008, online content providers and distributors made up more than half of these gains, according to a new report by consulting firm Oliver Wyman. The largest gains were in China, where the media sector market value increased by 200 percent. The report indicates that the trend toward online media...