FTC Guidelines Raise Big Blogging Questions
Update 3: The new FTC Guidelines went into effect this week. A recent WebProNews interview with Wendy Piersall, Founder of the Woo! Jr. Network, looks at some interesting points about them that you may not have considered – some "gray areas" if you will.
December 26th, 2009 by admin
Key Perspectives on the FTC Blogger Guidelines
An interesting development has occurred in the story of the controversial FTC guidelines for sponsored blogging/social media. The Interactive Advertising Bureau (IAB) has called upon the FTC to rescind the blogger rules, and has questioned the constitutionality of them. As you may know, there have been a lot people calling them an infringement on free speech. What are your thoughts on the FTC guidelines? Discuss...
December 5th, 2009 by admin
Bloggers Can Be Fined Up to 11K Per Post for Non-Disclosure
Update: The new FTC guidelines have come out today. The FTC says: The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement...
October 6th, 2009 by admin
