Successful Landing Page Optimisation Tips
It’s important to take note of your landing page’s design and look. The very first thing to remember about your landing page is never have any distractions as these will lead to your visitors getting lost. The goal is to make your visitor engage with your landing page and calls to action to take the desired action e.g. sign up, purchase, download etc. Here are a few quick tips to help you... July 13th, 2011 by admin
Above The Line, PPC and SEO – It’s a “Brand” New Game
First up, an apology. This is less of a informative post and more of an open-ended question to all marketers, and not necessarily for just those that focus on online or search marketing. I’m looking at brand, budget, media and ROI. And testing. Lots of testing. Being an SEO at OMD, a full service media [...] July 12th, 2011 by admin
Google Plus + Versus Facebook PPC: Round One.
I had to wait to get access to Google +. Was like on a schools sports day back in the day of Primary school, anxious to get chosen and not be last but then when you did get selected, remembering there was a reason why you were normally last. You just weren’t that bothered. Google have once again, created great hype around a product by making it exclusive, on launch being ‘Invite only’. I... July 11th, 2011 by admin
PPC Family Fortunes
Ages ago we were trying to think of some search games for a presentation we were doing to help explain some ideas and practices. As its Friday thought I’d get away with blogging about it.We dismissed Punch & Judy, then Tetris for link building, then chucking giant inflatable beach balls about – for Bounce Rate, but got stuck (well I did) on the idea of Search Family Fortunes. Idea being something... July 1st, 2011 by admin
Google+ and display?
Google + has recently been launched in an attempt (so it seems) to declare war on Facebook. If you use Google, you already have your mail, calendar, documents and photos together. Google Plus adds to this and is essentially the potential replacement for Facebook in the sense of sharing. So what does this mean for display? First off when you set up your account you are given the option to opt out of... July 1st, 2011 by admin
Create a Mobile Website for Business with Google Sites
According to Google, only 17% of all businesses they work with currently have a mobile optimised website. Google also find that 61% of mobile users are unlikely to return to a site they had trouble accessing, and 40% would go and visit a competitor instead. Mobile web adoption is accelerating 8 times faster than desktop did in the 90s, and already we see that approximately 5% of UK website traffic... June 30th, 2011 by admin
Trademarks, affiliation and Double Standards
Let me be clear, I’m all in favour of trademarks and I’m all in favour of copyright protection. I’m all in favour of regulating these and I completely understand Google’s need to protect brands from having competitors masquerade as something they’re not. Let’s also be clear I DO think that advertisers should be able to use trademarks in keyword lists regardless of whether the advertiser... June 30th, 2011 by admin
Blog – Product Extensions on Mobile
Product Extensions for PPC adverts have been around for a while now, but recently Google has started adding Product Extensions on sponsored ads on mobile devices. Product extensions work by showing images of products from the website in the ad, based on the search term used, along with the price and product name. To have product extensions, an advertiser must have a Google Merchant Account and set... June 29th, 2011 by admin
Google Launch Adwords Interest Categories
It’s been a long time coming after it was originally announced last year that Google would be running a Beta of the “Interest Categories” across the Display Network, after a year this feature has finally been released to the masses. Googles official release for how the Interest Categories will work is “Our system looks at the types of pages a user visits, taking into account how recently and... June 29th, 2011 by admin
6 Site links now showing on Google
This new update to PPC adverts on Google started showing on Friday 24th June. Today (27th June), Google are starting to roll it out across most advertisers for brand terms which meet the criteria set by Google. Best practice would be to ensure you have 6 site links in Google Adwords to fully take advantage of this latest update to PPC adverts. June 27th, 2011 by admin
Burnt by AdWords PPC?
Was in the pub a few weekends ago and heard a friend of a friend (I think, he was sitting at our table but who knows) bad mouthing AdWords and the PPC platform, referring to it as a ‘black hole for money’ and how his account had spent £1000 in 3 days over a bank holiday weekend. Uh oh. Here we go. Yes….he turned it on on a Friday afternoon and then happily wandered off, probably to the... June 27th, 2011 by admin
What to Look for in a PPC Manager
It is often remarked in our office that the PPC guys are an odd bunch, taking pleasure in solving Excel nightmares for the rest of the business and being overly competitive at Foosball. But what exactly makes a good PPC Manager? It is common for a client to look for traditional marketing skills, such as great copywriting and a desire to be intimately involved with the product.Whilst these are desirable,... June 27th, 2011 by admin
Mobile search just keeps getting easier
There is definitely some strong momentum from Google in terms of innovation on mobile. Their recent research shows that 81% of smartphone searches in the UK have local intent, so unsurprisingly have started to offer shortcuts through local icons to access this information quicker. Below you can see how a user can find restaurants nearby without having to type a search. You just simply tap the icon... June 24th, 2011 by admin
Using PPC Advertising as a Brand Exposure Tool
When you think of traditional PPC advertising campaigns, you may think of huge, detailed keyword lists, comprising terms highly relevant to your products and services. Each time one of these terms is searched for, in theory, an advert should be triggered that is highly relevant to that term, encouraging you to want to click, browse the site and convert in the form of an enquiry, download or sale (or... June 23rd, 2011 by admin
Ten Reasons Why PPC Is The Best Form Of Advertising
I was idly surfing the other day, when I came across a very interesting article, which claimed that “Search Is the Worst Form of Advertising.“ You can read it here, if you’re interested: http://bit.ly/hphC9r I won’t go into the details of everything that he said that was patently ridiculous, though if you’re interested, Melissa Mackey has covered most of the salient points on Search Engine... June 21st, 2011 by admin
