jatiN mahindrA doT coM

SEO and Social Media Matter for Press Coverage

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about. Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from...

readMedia Makes Local Press Release Delivery Easy

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to media outlets in a specific geographic...

How Press Releases Can Be Great For Search

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact. Have press releases brought you significant search traffic? Discuss here. "Search engine rankings are arguably the most important small business marketing tool...

Press Releases Can Have a Long Search Shelf-Life

As a follow up to a recent article we ran on how press releases can be great for search, a representative for PRWeb, a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic. "A small business called Leatherup.com, which sells peripheral gear for motorcycle riders issued a news...

The Future Of Online PR

In the olden days, PR professionals might have gotten an hour or more of face time in which to sweet talk someone over a meal.  Now, they occasionally make pitches in 140 characters.  So you can imagine how the information shared during a conference session titled "Online PR: Where to Next?" could prove quite useful to a lot of people. (Coverage of SES Chicago continues at WebProNews...

Search Engine and Social Traffic from Press Releases

Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms. "Search engine rankings are arguably the most important small business marketing tool available...

Twitter Receiving A Massive Amount Of Free Advertising

When it comes to Internet marketing and social media marketing one of the most important metrics of success is the return on investment (ROI). Everyone demands to see something that measures this although most can’t agree on just how to accomplish that. Twitter is one outlet that people are trying to measure as to just how much value do their efforts get on the micro-blogging service. Well, while...

The Google Shuffle?

Has your website recently sunk to "Davy Google Jones Jr’s Locker"? Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate...