One Extra Facebook Fan could mean 20 additional visits to your website
Should we all be running out trying to get likes? Fake accounts? Bribe people to like our content? It could be one of the conclusions if you look at a research performed by Experian Hitwise. They noticed that one fan on Facebook is worth 20 additional visits to your website in a year. The research [...] July 7th, 2011 by admin
How Personalized is Google Search Really?
Search and Social is all about personalization these days. Google has seen the light: if we can personalize the web for our searchers, we will be the ones they turn to for their most relevant information. No more clutter, no more irrelevant news, no more content you didn’t want to see in the first place. [...] June 27th, 2011 by admin
Facebook now second-most popular in UK
UKOM/Nielsen reports that for the first time ever Facebook surpassed Microsoft to become the second-most popular website in the UK. They grew 7 percent compared to a year earlier to 26.8 million visitors in Britain in May. With that Microsoft falls back to the number three spot. MSN/WindowsLive/Bing sites combined were still good for 26.2 [...]linkscolor = "000000"; highlightscolor... June 27th, 2011 by admin
Report: Groupon More Popular by 2 to 1 Margin Over LivingSocial
ForeSee Results released some interesting data regarding he effectiveness of Groupon, Living Social and other “daily deal” programs. The firm conducted a study of over 22,000 online shoppers in the spring, and one subject they explored was the whole daily … June 25th, 2011 by admin
Google Tops A Billion Unique Monthly Visitors
I think it’s safe to say that Google’s an Internet giant now. Google sites have surpassed 1 billion unique monthly visitors, based on comScore data for May. Take that, Facebook. Actually, take that, Microsoft. They’re number 2, followed by Facebook, … June 22nd, 2011 by admin
Are You Ready to Pay Retailers with Your Phone?
Retrevo has released the results of a study, looking at the buzz surrounding Google Wallet, NFC, and new ways to pay for products in-store with a mobile device. The study finds 79% of people aren’t ready to start using their … June 18th, 2011 by admin
Making Sense of Trends & Behavioural Insights
SEO is growing up. In the past (for the most part at least) SEOs sat on the fringes of Marketing and PR departments (or perhaps, nowhere near them at all!) and were often left to their own devices – provided of course that the requisite search traffic was bubbling along nicely.Today however, companies are looking for SEO strategies which work alongside and compliment broader Marketing and PR... June 14th, 2011 by admin
Has Facebook Peaked?
To be clear, this isn’t an “Is Facebook dead?” piece. Obviously Facebook is far from dead, and has become integrated in many facets of our lives, and will likely become integrated in more. In fact, just a few days ago, we ran a piece asking what we’ll be using Facebook for five years from now. We talked about things like payments, e-commerce, travel, search, identity, and entertainment. Does... June 14th, 2011 by admin
Google Looks at Purchasing Habits of Smartphone Users
Google released some interesting stats this week about the purchasing habits of smartphone users, or more specifically, smartphone searchers. This is in the US only, but the study looks at how smartphones are used on a daily basis, how people are multitasking, the typical searches made from smartphones, how users are using devices to help make their purchase decisions, and whether or not they’re... June 11th, 2011 by admin
Facebook Ads Gaining Popularity Among Local Businesses
22% of local merchants have used Facebook Ads, and two-thirds of them would use them again, according to a survey from MerchantCircle. The firm’s quarterly Merchant Confidence Index, a survey of about 5,000 local business owners across the US, finds that Facebook ads are gaining popularity due to ease of use, and the ability to start and stop campaigns (the top reasons cited). Darren Waddell,... June 9th, 2011 by admin
Google Earth Lets You Tour The Ocean Floor
Okay, “armchair explorers,” are you ready to tour the biggest swath of the ocean floor ever mapped? Well now you can thanks to Google Earth and Columbia University. Based on data collected over 20 years from Columbia’s Lamont-Doherty Earth Observatory, Google Earth allows you to explore half the area of the ocean floor that has ever been mapped. That’s roughly 5% of the total... June 9th, 2011 by admin
Ranking Google Ranking Factors By Importance
Rand Fishkin and SEOmoz polled 132 SEO experts with data from over 10,000 Google search results, and have attempted to rank the importance of ranking signals. It’s not confirmed fact, obviously. Google won’t provide such information, but I suppose the … June 9th, 2011 by admin
7 Ways to Reach Your Digital Consumers
It’s not uncommon for brands to get carried away by technology trends, digital channels and social platforms, and develop their digital marketing strategy without thinking about their consumers first (actual and potential). The same thing happens with forecasts, many based on technology and infrastructure advances. So how will people’s habits change? How will consumers define a brand’s marketing... May 26th, 2011 by admin
Charging Your Devices With Sound?
Hey, you guys wanna get blinded with some science? South Korean engineers have found a novel way to charge your mobile phone – noise. Basically what Dr. Sang-Woo Kim and his team has found is a way to convert sound waves into electricity. Their research at Sungkyunkwan University’s institute of nanotechnology could be the first step in being able to keep your phone charged simply by talking... May 9th, 2011 by admin
The 5 Best SEO Books That Aren’t About SEO
I get asked quite often what beginning SEOs need to do to become advanced practitioners of our craft. Specifically they want to know which books to read. There are a handful of good books about SEO out there – I recently reviewed Danny Dover’s new SEO Secrets book – but no matter how good they [...] May 5th, 2011 by admin
