Google Begins “Next Chapter” in Search Advertising
Update: Google says its new ad formats are "the next chapter in search advertising", and its "AdWords New Ad Formats Initiative" will focus on two themes: Ad extensions offer you the ability to enhance your existing text ads with additional relevant information. Some examples of ad extensions include Ad Sitelinks which allow you to provide additional links pointing to specific...
December 5th, 2009 by admin
Google Getting More Experimental With Search Ads
Google is now offering some new formats for search ads. They have already been testing them in the U.S., so there is a chance you have already seen some of them if you live here. Some of them include videos. Some include maps. Some include multiple links for different landing pages. Some of the new ads include product images with corresponding links and prices. Some actually offer comparison shopping...
November 24th, 2009 by admin
