jatiN mahindrA doT coM

Is the Content Farm Strategy Just Misunderstood?

Demand Media CEO Richard Rosenblatt doesn’t understand much of the criticism geared toward his company, which Time Magazine columnist Dan Fletcher refers to as "the Web’s least understood and most vilified juggernaut." I attended a panel at SXSW this week in which Fletcher and Rosenblatt discussed Demand’s content strategy that has become the basis of so much controversy...

Google’s Aardvark and Reasons for Social Search (from SXSW)

As you may know, Google recently acquired social search service Aardvark. I attended a panel on social search at SXSW this week, in which Max Ventilla, the service’s "Head Zookeeper" talked about not only the service, but what social search means for the industry in general. First off, here are a few Aardvark stats. Ventilla says 85% of questions are answered, and most in under 5 minutes.70%...

Zillow Brings Mobile App To Android

Real estate website Zillow.com told WebProNews today it has launched a free Zillow Android application. The Zillow Android app uses GPS technology to find and follow users on an aerial map, and displays "Zestimate" values, homes for sale, homes for rent and recently-sold data on the homes around them. Users can also search for homes, even they are not in the vicinity, by tapping the Android...

Facebook Tweaks Search Suggestions For Relevancy

Facebook’s search suggestions are about to get significantly better.  Rather than just suggest the names of people, events, groups, and Pages a person’s already connected with, suggestions are going to draw from users’ networks of friends and the entire site. It is, of course, nice not to have to type out your closest pal’s 17-letter last name multiple times a day. ...

Possible Scenarios for Google in China @ SXSW

After a long morning of travel and SXSW preperation, WebProNews popped in on an interesting talk from writer and tech watcher, Kaiser Kuo (here’s his bio) about what might happen with the whole Google/China situation, which has essentially remained at a stand-still for the past two months, since Google made its famous announcement about a "new approach to China." Kuo said right out...

Yahoo Makes Strides In Entertainment Search

If Yahoo has its way, it’ll soon be the place to go for information about movies, TV shows, and the celebrities who star in them.  Yahoo announced several upgrades to its search engine this morning, and they’re all meant to make entertainment-related queries turn up much better results. A Yahoo representative told WebProNews, "Today Yahoo! Search is unveiling new ways for people...

Google Product Search for Mobile Showing When Items are in Stock

Users of the mobile version of Google Product Search can now see if items are in stock at a local store from select retailers. These retailers include: Best Buy, Sears, Williams-Sonoma, Pottery Barn, and West Elm. Product listings from these retailers will have blue dots that can be tapped to see an "in stock nearby" link, which takes you to a seller’s page where it will either say...

Critical: Improve Your Mobile Search and Advertising Strategy

A Google exec recently said, "In three years’ time, desktops will be irrelevant." That’s debatable, but there’s no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn’t seem to think PC use is going to drop too much, but he did say, "Mobile queries are just going to keep...

Motorola Goes Bing on Android-Based Devices

Motorola has announced a "global" alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a "global" alliance that is "launching" in China. Motorola says that users will get a pre-loaded...

Yahoo on Microsoft Deal Benefits for Advertisers, Consumers, Publishers

Yahoo’s line of thinking with regards to the big Microsoft/Yahoo search and advertising deal is that it will benefit both Microsoft and Yahoo’s advertisers, as well as consumers and publishers. It will benefit advertisers because it will increase search volume, with results from both Bing and Yahoo being taken into consideration. It will benefit consumers because by combining advertisers...

Update: Microsoft to Roll Out Big MSN Redesign

Update: After some delay, Microsoft is reportedly now rolling out the new MSN home page design over the next couple weeks. Original Article: MSN.com gets about 85 million unique monthly visitors in the US alone, according to Compete. That’s significantly more than AOL.com. So now that Microsoft has unveiled a redesign to it, it stands to reason that a lot of people are going to be...

Is the Future of TV Advertising Dependent on Search?

The Wall Street Journal has the Blogosphere abuzz with rumors of Google testing a new set-top box with Dish Network, which would allow people to search television and online video content like YouTube. Google has given the usual "we don’t comment on rumor or speculation" statement on the subject. According to the WSJ, only a small number of Google employees and their families are testing...

How Badly Do People Want Personalized Search?

Let me start off by saying that I have no problem with my search results being personalized, because I understand that search engines want to deliver the best user experience so that users will keep using them. If I get results that are personalized well, that means I don’t have to look too far for what I’m trying to find. However, not all users are so thrilled with the evolution of search...

Examine Your Site’s Text, Reduce Chances of Search Engine Confusion

Has it ever occurred to you that you may have keywords on your site that are misleading to search engines? Or that you need to take a look at all of the keywords you are trying to rank for, and think about the different meanings and contexts that those could be taken in that are unrelated to your actual product, and then eliminate other seemingly unrelated words that to a search engine could be misconstrued...

As SERPs Get More Complicated, Focus on Relevant Elements

At SES Chicago last year, Yahoo VP of Consumer Products, Larry Cornett suggested that blended search results bring businesses a broader range of SEO opportunities, a chance to take control of their brand, and a potential increase in qualified clicks. While these blended results can tend to divert users away from organic listings, as SEO Dave Naylor pointed out at that same conference, Cornett does...