Google Panda Update: The Solution for Recovery?
Many sites are still wondering how they can come back from being hit by the Google Panda update. Google has certainly stressed quality, and victims of the update have been striving to improve it, but have had little luck in … July 13th, 2011 by Chris Crum
Search Engine Market Share
A quick update on the UK popularity of each of the major search engines for the last 12 months. No prizes for guessing the leader; Google is still hugely dominant with over 90% of market share. Bing & Yahoo make a notable contribution with just over roughly 3% each, leaving the other two major search engines, AOL & Ask, trailing with less than 1% each. These of course all still way ahead of... July 13th, 2011 by admin
Fixed & Dynamic Keyword Lists for Content Marketing: It’s NOT Either Or
Bringing insights about content marketing to light often involves the importance of understanding what topics and pain points customers care about. Creating content for business communications with customers, peers, employees and the industry is an essential part of doing business. Creating content alone isn’t enough to ensure intended audiences will read it, so researching search keywords and... July 13th, 2011 by admin
A Holistic Look at Panda with Vanessa Fox
Vanessa Fox, called a cyberspace visionary by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and … July 12th, 2011 by admin
When social media impacts search – 3 areas to think about
Today I attended an event hosted by WOMMA UK which covered the ways that word of mouth is impacting search and looked at how search and social media are overlapping more and more. Search and social are becoming increasingly intertwined, especially with the arrival of Google+, a clear indication of the search giant’s intention to further develop and improve the social nature of search... July 12th, 2011 by admin
Big Business Blogging, The Right Way #IntelSMP
At Intel’s first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices. One of those speakers was Lionel Menchaca, the Chief Blogger at Dell and a real pioneer in the world of blogging and social media for the enterprise. Lionel told... July 12th, 2011 by admin
Above The Line, PPC and SEO – It’s a “Brand” New Game
First up, an apology. This is less of a informative post and more of an open-ended question to all marketers, and not necessarily for just those that focus on online or search marketing. I’m looking at brand, budget, media and ROI. And testing. Lots of testing. Being an SEO at OMD, a full service media [...] July 12th, 2011 by admin
Link Building Tips for Startups – A New Free Appsumo Video
One of the biggest reasons I love working at Distilled is because I get to share information widely and help spark discussion, learning and engagement. Whether it’s blogging, presenting or tweeting. So when Appsumo came knocking I couldn’t resist the opportunity to record a video with them.Actually I did two. The first one is here: Google Docs Unleashed. You can read the supporting guide... July 8th, 2011 by admin
Content, Social & SEO Lead Customers to Great Experiences
My friend Bob Knorpp has a good piece on AdAge this week:”Why Marketers Should Break Free of the Digital Content Trap” about the fallacy of content. He makes some good points about companies going through the motions of creating and promoting content on social channels with motivations of retweets, likes, shares and links over real engagement. I have to agree where he says, “content... July 7th, 2011 by admin
Getting Started With The Free Linkscape API
When they released Open Site Explorer, SEOmoz gave SEOs a powerful, free tool upon which many now rely. But did you know that all SEOmoz members have access to the just-as-free and perhaps powerfuller Linkscape API? This API uses the same data set as OSE, but you can use it to make large numbers of queries which might be cumbersome with OSE.Linkscape is a web based API. Your query looks like... July 7th, 2011 by admin
A Picture Speaks a 1,000 Words
This month Google released its new version of image search, accessible by pointing your browser here. At first, nothing looks new. However, it is now possible to drag and drop images from either your hard drive or straight from another website. The idea being that Google will analyse your image and search for similarly related images stored on its servers, which can also be combined with the normal... July 6th, 2011 by admin
How to Autopost my RSS to Twitter?
So. There are lots of ways to do this. I like to use twitterfeed.com. It’s easy. Ingredients: 1 RSS feed. 1 Twitter account. Preparation: Before starting, open a session of twitter and login. Method: Go here and create an account http://twitterfeed.com/ Login and click “create new feed” Enter a suitable feed name e.g. “my news” Add your RSS URL e.g. http://www.myblog.com/blog/rss... July 5th, 2011 by admin
Google Loses Twitter Stream, Wins the Search Game (Opinion)
Google disabled their Realtime search over the weekend because their contract with Twitter, dating back to 2009, has expired. Based off of a preliminary study yesterday by The Wizard of Moz, Google can no longer see and index based off of tweets. Some may argue that this is a bad thing, that the freshness index is going to suffer, and that Google is relying too much on Plus because Circles are not... July 5th, 2011 by admin
Structuring an SEO Project: Moving Away from the Retainer Model
There is no question that I have voiced my concern a fair few times about SEO needing to grow up, for us to become marketers, allow more transparency with our clients and so forth, though it has dawned on me that I’ve not really done too much to discuss how specifically we could go about [...] July 5th, 2011 by admin
Finding ‘Low Hanging Fruit’ Key Phrases to Quickly Increase Sales/Leads
Having spent a large amount of time developing an approach to keyword research, I have come to the conclusion that the following goals are applicable to most campaigns: - Find keyword themes to gear the website to for long term success - Find key phrases/pages where concentration can quickly, and cost effectively, improve sales/leads (called ‘low hanging fruit’). Whilst the former is incredibly... July 5th, 2011 by admin
