Banjo: New Mobile App That Hopes to Take Social & Local Mainstream
Because social media is currently one of the hottest topics, everyone wants a piece of it. For this reason, new social sites are rising up continuously. Even though many of these new sites pride themselves with being unique or geared toward a particular niche, the majority of users are already on social giants like Facebook and Twitter. That said, it's a real challenge to pull these users onto a new... July 10th, 2011 by admin
5 changes to Facebook Pages and Places to help global brands
On 13th July Facebook will be launching new Pages and Places functionality to enhance the existing parent-child Page structure. Facebook will be adding mass management features to help businesses, in particular global brands, establish a more localized presence on Facebook, making it easier to manage multiple locations in a more scalable way. The new features will appear automatically... July 8th, 2011 by admin
How do different age groups interact across the social web?
Online community moderation company Community 102 recently published an interesting infographic which looked at how different age groups interact online across the social web. Key takeaways include:When it comes to age distribution across the social web, the most active age range is 35-44 year olds (25%) in comparison to just 9% of 18-24 year olds. The highest majority of Facebook... July 8th, 2011 by admin
Google+ First Impressions
Now that I’ve finally been allowed by the grace of God and Google to join their new social network, I thought I’d quickly run through my sub-24 hour membership impressions of Plus. Google+ is first and foremost my third major … July 7th, 2011 by Josh Wolford
Social media case study: @Cravendale’s Free Milk Friday
We’ve already talked about how Arla foods brand Lurpack is using social media to share good food and now it seems that another Arla brand, Cravendale, is using social media as a way of increasing brand awareness. Cravendale, the UK’s number one branded fresh milk, will be giving away 200 bottles of milk every Friday from 1st July until October in what’s being termed... July 4th, 2011 by admin
FreshNetworks: Topshop, Telefónica Europe and other highlights from the quarter
What a busy quarter we’ve had here at FreshNetworks . As a proudly independent social media agency we’re pleased to say that we’re continuing to strengthen our client portfolio. Some of the highlights from this quater include helping Telefónica Europe, otherwise known as O2 to its customers, develop a consistent strategy for using social media across multiple European... July 1st, 2011 by admin
Social media case study: the Stanley Cup hockey riots
Image courtesy of pixdaus When the Boston Bruins beat the Vancouver Canucks and became winners of the Stanley Cup earlier this month no-one expected social media to help resolve the violent riots that broke out on the Canadian streets. As one journalist aptly described it: “Watching the post-Stanley Cup apocalypse was like staring at a car wreck. It was hard not to look. Hard... June 27th, 2011 by admin
The Global State of Social Networks – June 2011
Brilliant work again from Vincenzo. June 13th, 2011 by admin
Facebook, facial recognition & ‘opt out’ privacy settings: clever, creepy or both?
Image courtesy of X journals Now might be a good time to check your Facebook privacy settings as it appears that Facebook has rolled out its new auto facial recognition feature without giving users any notice. So what happens with this new facial recognition technology? Basically every time your friends upload images, Facebook will try to determine if any of the pictures look like... June 7th, 2011 by admin
The social media landscape in 2011 – infographic
Working for a social media agency means that I’m often inundated with infographics. Some are insightful, some show great design aesthetics…and some tell me absolutely nothing! The infographic to the right, by Fred Cavazza, which highlights the social media landscape in 2011, stood out for two reasons (click on the infographic to enlarge it). Firstly, it has removed Google... May 31st, 2011 by admin
Empire Avenue, social capital and the value for brands
Recently quite a few of the FreshNetworks team have started buying and selling each other on the internet. …It’s not as bad as it sounds! What’s happened is that Empire Avenue, a gamified approach to measuring social influence, has sparked off some friendly rivalry as we work out just how much social capital we hold. So how does Empire Avenue work? Basically, it measures... May 25th, 2011 by admin
Why retailer Tesco bought a social media company
Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company. Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million. Bzzagent, a Boston based start up, uses volunteers to sample FMCG... May 24th, 2011 by admin
3 challenges facing social TV
Social TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers a whole new dimension to the TV experience. But while large numbers of consumers are already using social channels at the same time as viewing TV broadcasts, there are still several challenges for connected... May 20th, 2011 by admin
Should Facebook ‘Likes’ have an expiry date?
A couple of weeks ago I wrote about how brands are getting preoccupied with generating high numbers of Facebook ‘Likes’ rather than building deep engagement and this got me thinking - if “Likes” are going to be used as measure of engagement should they have an expiration date? Why don’t fans of a brand have to reassert their allegiance to a particular... May 19th, 2011 by admin
44% of consumers use social networks to enhance TV viewing
With Dual-screen viewing on the rise, brands need to tap in to increasing consumer demand for interacting on computers, tablets and mobile devices while watching TV. Thinkbox, the marketing body for commercial TV in the UK, recently conducted a survey of 3,000 consumers and found that:60% of people concurrently watch TV and go online at least two or three times a week. 37% go online... May 10th, 2011 by admin
