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Google Talks Marketing Implications of Social Search

It’s no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user’s web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in...

Customer Connections Now Important for Google Results

If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google’s Social Search is no longer just an experiment. Though it does have the beta tag on it, it is now mainstream. This is something we’ve all known would come sooner or later, but now it’s here. Have you established enough connections to do well in social...

Can Search Engine Optimization Survive Google?

The search engine landscape is ever changing. We covered that. However, while there are multiple players involved in facilitating that change, there is one that drives it far more than the rest of the competition. Obviously, we’re talking about Google. Is there a point where adapting to Google’s changes becomes impossible? Share your thoughts. To a very drastic extent, Google drives...

8 Reasons You Need to Stop Ignoring Twitter

There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers. Still not convinced Twitter...

What Social Search Means To Your Business

Image via CrunchBase Bing and Google recently announced partnerships with Twitter and Facebook to provide elements of real-time and social search to their respective search engine results. On the surface, this probably blew past most business owners and marketers as not much in the way of being important. If the information is online, aren’t Bing and Google supposed to find it? And, frankly,...

Google Launches Social Search Experiment

The experimental feature that Marissa Mayer announced last week is becoming available today for everyone to try.  Google Social Search promises to help users "find more relevant public content from your broader social circle." The premise is simple: people value their acquaintances’ content more than that of random strangers.  So Google Social Search brings content from your...

Google, Bing & (Yes) Yahoo Buy Tweets From Twitter

Watching the search news yesterday was pretty interesting. First, there were tons of rumors that Microsoft will be integrating Twitter data into Bing. Then the news broke on that where Bing confirmed the news. It launched, in limited form, at bing.com/twitter. Shortly after, Google also confirmed a deal with Twitter to get their data as well and the news sites went nuts. Yes, Twitter is licensing...

A Peek At The Future Of Search?

Zakta In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned it in one of my Pitch Log Mashups but with their recent full launch, I revisited them and want to make sure you understand the implications...

Aardvark Makes Crowdsourcing Your Social Graph Easy

Bing has made quite a splash branding itself as a decision engine. You type in a question or topic, you get results that are, at least in my limited experience, more closely related to what you’re looking for than other search engines. But where Bing might miss by casting such a wide net, a tool that has been around a few months called Aardvark is trying to capitalize on with a small, very purposed...

Twitter Goes Down: Mainstream Media Covers It

As many of you know, Twitter had some issues yesterday. It wasn’t just Twitter, but Twitter got the most hurt from the DoS attack. If you haven’t heard the news then (1) you were away, (2) you don’t use twitter, (3) you don’t read or watch the news or (4) you aren’t reading this blog. If you fall into any of those cases, pick one of the hundreds of headlines on this...

Twitter Focuses In On Search With New Home Page

If you visit Twitter.com today, you may notice a brand new home page (if you are not logged in). The home page really has a strong focus on search. Here it is: Why? Twitter said to help “people access Twitter in more relevant and useful ways upon first introduction lowers the barrier to accessing the value Twitter has to offer and presents the service more consistently with how it has evolved.” This...